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Nexstar Media Group, Inc.

Senior Digital Account Manager

Reposted Yesterday
Be an Early Applicant
In-Office
New York, NY, USA
85K-100K Annually
Senior level
In-Office
New York, NY, USA
85K-100K Annually
Senior level
Manage day-to-day digital accounts and serve as escalation point for account managers and coordinators. Oversee campaign performance, troubleshooting, media plan approval, revenue forecasting, reporting, documentation, training, workflow optimization, and participate in client calls as needed.
The summary above was generated by AI

The digital account management team oversees presale and post sale execution of national digital ad campaigns, inclusive of plan building, performance monitoring, optimization, reporting, and billing. The department services several national sales teams and handles deals of many different ad types and ad products: video (OLV/CTV, DIO/programmatic), display, sponsorship, etc.

The Senior Digital Account Manager serves as the manager of day-to-day digital accounts on the Monetization team, working closely with the Digital Account Managers and Coordinators. They also assist the Executive Director of Digital Account Management with executing strategic initiatives, revenue forecasting, and ad hoc projects.

Principal Duties & Responsibilities:

  • Serve as day-to-day manager of and point of escalation for digital account management team (account managers and coordinators)
  • Oversee performance of ad campaigns and cross-portfolio yield management
  • Lead troubleshooting efforts for campaign, reporting, and ad server issues
  • Approve media plans, ensuring alignment with Nexstar rate cards, sales strategies, and client initiatives
  • Meet with Executive Director regularly, keeping them informed of current team and campaign issues
  • Assist with digital revenue forecasting and reporting
  • Maintain documentation for team and spearhead training of new hires
  • Iterate on existing departmental workflows to create more efficiency
  • Join client calls as backup for managers and coordinators when necessary

Skills/Abilities:

  • A strong critical thinker and problem solver
  • A data-driven and solutions-oriented decision-maker
  • A professional communicator, especially when interfacing with clients
  • A supportive manager who can lead by example and educate new employees
  • A team player when collaborating with other departments, including sales and ad operations
  • A detail-oriented employee who catches and addresses issues quickly
  • A multitasker who can balance internal and external priorities and meet deadlines
  • Extreme attention to detail and a strong sense of urgency in completing tasks for a volume of campaigns.

Qualifications/Preferred Experience:

  • A bachelor's degree or appropriate combination of experience
  • 5+ years’ experience working in digital media/advertising, including DIO and programmatic
  • In-depth knowledge of digital order management systems and ad servers, such as Freewheel and Google Ad Manager
  • Proficiency in Microsoft Office (Excel, Outlook, PowerPoint, Word)
  • Experience with Salesforce a plus

Salary Range: $85k - $100k

Location: 1301 Avenue of the Americas, New York, NY

NOTE: This job description contains the basic requirements for the position and is not intended to be a complete list of responsibilities; other duties may be assigned.

Top Skills

Dio
Freewheel
Google Ad Manager
Excel
Microsoft Outlook
Microsoft Powerpoint
Microsoft Word
Programmatic
Salesforce

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