Senior Digital Designer, Web and Brand

Responsibilities

• Graphic Design 

  • Create visually engaging and impactful graphics including presentation slides, flyers, social media graphics, programming logos, templates, merch, email graphics, and more. 

  • Design and conceptualize various PDF and web reports, balancing brand integrity with current industry trends to deliver captivating, effective, and relevant materials that amplify GWC’s work and impact.

  • Use a keen eye for typography, current market factors, and color theory, and implement them into all assets.

  • Keep abreast of all accessibility standards and implement best practices into designs.

  • Take ownership of the organization’s brand identity to ensure consistent application across all visual communications.

  • Oversee organization-wide usage of files to support graphic integrity and high-resolution presentation.
    

  • Website Content Management

    • Create and upload graphics to the organization’s website.

    • Maintain accurate, consistent, and up-to-date site content across all pages.

    • Ensure all content follows brand voice, style guidelines, and SEO best practices.

    • Manage content workflows, including scheduling updates and coordinating approvals.

    • Update website navigation, landing pages, and product/service pages as needed.

    • Monitor GWC website for outdated or broken links and resolve issues promptly.

    • Design, upload and optimize assets to ensure fast website performance on desktop and mobile.

    • Work within CMS to manage layouts and modules.

    • Create campaign landing pages on Squarespace, or other plug and play platforms.
      

    • Video Editing and Animation 

      • Produce and edit videos for web projects and social media to present the brand and its initiatives in a dynamic and relevant manner.
        

      • Website Quality Assurance

        • Perform content audits to ensure accuracy, consistency, and compliance.

        • Test pages on multiple browsers and devices to ensure proper display.

        • Review content for accessibility and adherence to UX best practices.
          

        • Project Support

          • Assist with website redesigns, migrations, and large-scale content updates.

          • Maintain content calendars and project timelines.

          • Support digital marketing initiatives such as email campaigns and social media integration.
            

          • Teamwork and Workflow 

            • Manage multiple design projects simultaneously from concept through delivery, working closely with team members in MAC and other departments to guarantee timely and successful execution.

            • Work across departments to gather content for the website.

            • Support marketing campaigns by building landing pages and updating promotional content.
              

            • Partner Collaboration 

              • Develop and design materials for partner engagements that reflect both our brand and our partners’ needs while maintaining brand consistency.

              • Consider partner graphic guidelines in asset creation to certify integrity of both partner and GWC brands.
                

              • Design Advisory 

                • Serve as a sounding board and expert on design matters, advising teams on best practices to enhance visual communication. 

                • Edit the creative efforts of other team members and serve as a final approver for all designs to guarantee brand integrity and overall quality.

Qualifications:

• Bachelor’s degree or equivalent work experience
• Minimum of 5 years in graphic design role, 2 years in website management
• Extensive experience with Illustrator, Photoshop, InDesign, Figma, and other design software 
• Understanding of multiple CMS platforms to manage website content
• Ability to use Canva to produce easy-to-edit, professional-level templates ideal for cross-team collaboration
• Adherence to brand guidelines while bringing artistic vision
• Strong project management and prioritization skills 
• Ability to work both independently and as part of a team
• Capacity to collaborate with non-designers to produce excellent work product
• Expertise in translating complex ideas into easy-to-understand designs
• An entrepreneurial mindset. Thrives in a dynamic environment with changing requirements
• Knowledge of design and tech field trends
• Ability to absorb and apply constructive criticism
• Passion for our mission to close the gender gap in technology fields through a dedication to diversity, equity and inclusion