Lead the design and optimization of digital platforms, focusing on web management, UI/UX design, SEO, and digital marketing initiatives.
Description
We are seeking a Senior Digital Designer to lead the design, maintenance, and optimization of our
digital platforms. This role combines visual design, website management, SEO, analytics, and user
experience (UX) to support marketing initiatives and enhance user engagement across all digital
channels.
Web Design & Management:
- Maintain and update company websites using WordPress
- Design and implement responsive web pages and landing pages
- Ensure website performance, usability, and consistency across devices
UI/UX & Prototyping:
- Create wireframes, mockups, and prototypes using Figma
- Collaborate with developers and stakeholders to improve user experience
- Apply UX best practices to optimize user journeys
SEO & Performance Optimization:
- Implement on-page SEO strategies (keywords, meta tags, content structure)
- Monitor and improve search rankings and website traffic
- Conduct regular audits and recommend improvements
Digital Marketing & Social Media:
- Design and publish content across social media platforms
- Ensure brand consistency across digital channels
- Collaborate with marketing team on campaigns and content strategy
Analytics & Reporting:
- Track and analyze website performance using Google Analytics (GA4)
- Prepare and present monthly performance reports
- Provide data-driven insights and recommendation
Requirements
- Bachelor’s degree in Graphic Design, Web Design, Digital Media, or related field
- 3–5+ years of experience in digital design or web design
- Proficiency in WordPress, Figma, and Google Analytics
- Understanding of SEO principles and responsive design
- Basic knowledge of HTML/CSS preferred
- Strong attention to detail and ability to manage multiple projects
Preferred Skills:
- Experience with CMS customization and performance optimization
- Familiarity with marketing tools such as Google Search Console
- Knowledge of accessibility standards (WCAG)
- Experience working with cross-functional teams
- Bilingual in English and Chinese
Soft Skills:
- Strong communication and presentation skills
- Ability to work independently and meet deadlines
- Problem-solving mindset
- Adaptability in a fast-paced environment
Salary Range: $75,000 - $80,000
CAIPA MSO LLC New York, New York, USA Office
New York, NY, United States
Similar Jobs
AdTech
Design and prototype world-class digital experiences for websites, apps, and e-commerce. Lead visual storytelling, UX-driven interfaces, motion and animated UI, responsive layouts, typography, and cross-functional collaboration to launch brand-driven digital products.
Top Skills:
Figma
Artificial Intelligence
Design and deliver interactive, responsive digital experiences and reusable design systems; create motion-rich storytelling using animation tools; collaborate with product, engineering, sales, and marketing to support Go-to-Market efforts and client-facing work.
Top Skills:
Adobe Creative SuiteAfter EffectsAi Design ToolsFigmaLottieRive
Automotive • Retail
Lead UX and digital design for eCommerce clients: concept, high-fidelity designs, interactive prototypes, presentations, and developer hand-offs. Produce marketing assets, maintain brand consistency, manage multiple projects, meet timelines and budgets, and ensure web best practices and responsive design.
Top Skills:
FigmaJIRAKlaviyoMonday.ComShopifyYotpo
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
