Senior Digital Marketing Manager

The Role

Mabbly is a full-service digital agency helping businesses grow through branding, digital marketing, website development, and strategic consulting. Our Digital Studio is at the heart of campaign execution and ROI, driving demand generation through SEO, paid media, content, and analytics.

The Sr. Digital Marketing Manager is both a client-facing strategist and an internal team leader. This role oversees Paid and Organic Digital Marketing, ensuring seamless collaboration across channels. The Sr. Manager delivers presentations, performance updates, and growth recommendations, while also ensuring operational efficiency, utilization, QAQC, and profitability across the Digital Studio.

Functional Responsibilities

Strategy & Client Leadership

• Serve as the primary digital strategist for 2–4 accounts, setting channel strategies (SEO, paid, content) tied to MQLs, SQLs, and revenue goals.
• Lead client-facing presentations, performance reviews, and roadmap updates, translating campaign data into business insights.
• Partner with Brand, Product, and Strategy teams to ensure alignment across messaging, creative, and web builds.

Team Management & Delivery

• Oversee day-to-day execution of Paid Lead and Organic Lead, ensuring campaigns are on time, high-quality, and aligned to client KPIs.
• Support team members with campaign planning, QAQC, and troubleshooting both in-person and remotely.
• Manage freelance resources (technical SEO, CRO, or other specialized needs).
• Coach team members, fostering growth in digital best practices, client communication, and analytical thinking.

Quality Control & Process Improvement

Establish and maintain QAQC processes for dashboards, reporting, and client deliverables.

Conduct pulse checks between reporting cycles, recommending optimizations proactively.

Direct initiatives to improve operational efficiency, automation, and workflow speed.

Qualifications

Leadership & Strategic Requirements

• 6–10+ years in digital marketing with hands-on expertise across SEO, paid media, and analytics.
• 3+ years in a leadership role managing cross-functional teams and client relationships, ideally in an agency setting.
• Proven ability to present strategy and performance to executives and C-level stakeholders.
• Strong analytical mindset with ability to connect campaign data to pipeline and revenue impact.

Tactical/Tool Proficiency

Google Ads (Search, Display, Video, Performance Max) — audience setup, campaign optimization, and reporting.

SEO stack: Google Search Console, SEMrush, Ahrefs (Screaming Frog a plus).

GA4, Looker Studio, Google Tag Manager for tracking and reporting.

Paid social platforms: LinkedIn Ads, Meta Ads (Facebook/Instagram); Pinterest experience a plus.

Strong data interpretation and reporting skills, able to distill insights for both internal teams and clients.