Senior Digital Marketing Manager

PartsBase Inc. is the world's largest online Aviation Marketplace and Community. Our global community is comprised of over 7,600 companies accessing our technology in over 217 countries & territories. We work with some of the biggest brands in aviation including Delta, Northrop Gruman, AvAir, Heico, Chevron, Air France Industries, and Air Australia.

PartsBase offers a FULLY remote environment where one can work at the forefront of where the aviation business meets technology. Imagine getting to work with peers worldwide, implementing business technology projects that challenge the boundaries.

One of the top benefits of working at PartsBase is the culture. We are a TEAM-focused organization, and everyone celebrates each other's successes. Our inclusive culture welcomes all employees and values their unique contributions to our success. Our clients tell us time and time again that our people set us apart from the competition. We naturally strive to hire the very best talent. The ideal candidate is a motivated, well-organized individual who has a deep understanding of prospecting and developing strong relationships with customers.

Role Overview

We are seeking a Senior Digital Marketing Manager to own and execute PartsBase’s digital demand generation strategy across the full customer lifecycle. This is a highly visible, hands-on senior role responsible for translating business objectives into scalable, data-driven digital programs that drive pipeline, revenue, and brand leadership.

As a senior individual contributor, you will lead multi-channel digital initiatives spanning email, paid media, social, content, and marketing automation. You will operate as a strategic partner to Sales, Product, and Leadership while maintaining deep executional ownership. This role is ideal for a marketer who can think at the GTM level, execute with precision, and optimize relentlessly.

Key Responsibilities

Digital Strategy & Demand Generation

• Own the digital marketing roadmap and execution for full-funnel performance—from awareness and engagement through conversion and retention.

• Design, launch, and continuously optimize integrated digital campaigns that drive measurable pipeline, revenue impact, and customer growth.

• Translate company growth targets into actionable digital programs with clear KPIs and reporting.

Email & Marketing Automation

• Architect and optimize sophisticated email marketing and nurture programs tailored to complex B2B buying cycles.

• Leverage marketing automation platforms (HubSpot, Marketo, Mailchimp) to drive lifecycle marketing, lead scoring, and conversion optimization.

• Develop segmentation strategies within the CRM to deliver highly personalized, behavior-driven campaigns.

Paid Media & Performance Marketing

• Lead paid media strategy and execution across search, social, and retargeting channels with a focus on ROI, CAC, and pipeline contribution.

• Own budget allocation, performance analysis, testing frameworks, and ongoing optimization.

Social Media & Content Amplification

• Define and execute social media strategy across LinkedIn, Facebook, X (Twitter), TikTok, and YouTube Shorts to support brand authority, engagement, and demand.

• Oversee organic and automated outreach strategies using tools such as MeetAlfred to expand reach and engagement.

• Collaborate on content strategy to ensure alignment with buyer personas, funnel stages, and product positioning.

Analytics, Optimization & Insights

• Establish testing and optimization frameworks using A/B testing, experimentation, and behavioral analytics tools (Optimizely, Hotjar, or equivalents).

• Analyze campaign performance, identify insights, and communicate clear recommendations to stakeholders.

• Build dashboards and reporting that tie marketing activity directly to business outcomes.

Cross-Functional Leadership

• Partner closely with Sales, Product, RevOps, and Executive Leadership to align digital initiatives with GTM priorities.

• Act as a senior marketing voice in planning discussions, providing data-backed recommendations and strategic guidance.

• Manage timelines, dependencies, and stakeholder communication across concurrent initiatives.

Qualifications

• 4+ years of progressive digital marketing experience with demonstrated ownership of multi-channel, full-funnel strategies.

• Deep hands-on expertise in marketing automation platforms (HubSpot, Marketo, Mailchimp).

• Proven experience managing CRM segmentation, lifecycle marketing, and experimentation frameworks.

• Strong background in paid media strategy, execution, and performance optimization.

• Advanced analytical mindset with the ability to translate data into actionable insights.

• Demonstrated T-shaped marketer profile—broad channel fluency with deep expertise in core performance areas.

• Exceptional communication, stakeholder management, and project leadership skills.

• Comfortable operating independently in a fast-paced, scaling organization.

Preferred

• Experience in B2B SaaS, marketplaces, or complex/regulated industries.

• Proven success driving measurable pipeline and revenue impact through digital marketing.

• Experience partnering closely with Sales and RevOps teams in a revenue-driven environment.

• Prior ownership of marketing programs supporting long sales cycles and multi-stakeholder buying groups.