Senior Director, B2B Growth Marketing

About Our Company

We’re a physician-led, patient-centric network committed to simplifying health care and bringing a more connected kind of care.

Our primary, multispecialty, and urgent care providers serve millions of patients in traditional practices, patients' homes and virtually through VillageMD and our operating companies Village Medical, Village Medical at Home, Summit Health, CityMD, and Starling Physicians.

When you join our team, you become part of a compassionate community of people who work hard every day to make health care better for all. We are innovating value-based care and leveraging integrated applications, population insights and staffing expertise to ensure all patients have access to high-quality, connected care services that provide better outcomes at a reduced total cost of care.

Please Note: We will only contact candidates regarding your applications from one of the following domains: @summithealth.com, @citymd.net, @villagemd.com, @villagemedical.com, @westmedgroup.com, @starlingphysicians.com, or @bmctotalcare.com.

Job Description

Join VillageMD as Senior Director, B2B Growth Marketing - in NJ, NY, ATL or Houston preferred
 We are a mission-oriented organization, and we are thrilled about the work we accomplish every day. We’re transparent. Collaborative. Relentless in pursuit of our mission. With a confidence to lead but the humility to never stop learning. We believe that diverse backgrounds and experiences create the best opportunity for innovation.  And we know that the community we are growing is greater than any one individual. 

We work every day to advance the way health care is delivered and how patients experience the entirety of the care delivery system. We’re creating care that’s more accessible, effective, and efficient with solutions that are value-based, physician-driven, and patient-centered.

As Senior Director of B2B Growth Marketing, you will lead the omni-channel digital growth strategy for VillageMD.  You will be accountable for both vision and execution of our digital growth marketing efforts that will drive patient and provider acquisition. Your work will support VillageMD’s business units – Summit Health, CityMD and Village Medical.

 
 By partnering with our product development, engineering and analytics teams, you will have instant leverage to execute.  You will own paid digital marketing across social channels that maximize growth ROI.  You will drive conversions through healthy funnel growth that is optimizing for the lifetime value to customer acquisition cost ratio.  While doing this, you’ll also increase the visibility into funnel matriculation through enhanced metric management while increasing the predictability of digital growth marketing.
 

While this role will be dynamic in nature, key responsibilities of the Senior Director of B2B Growth Marketing include:

• Abiility to develop a plan with key objectives, key stakeholders and understand the end-to-end development and execution while managing the budget.

• Ignite and inspire the team to align and support on the plan with their active participation.

• Collect, curate, and build creative assets to be leveraged across websites, microsites and landing pages that are directly aligned with all existing media channels to highlight the physician and provider value proposition   

•  Own overall success of all paid acquisition channels including strategy, implementation, and measurement.

•  Bring an analytics and operator mentality to executing by focusing on LTV, CAC, ROAS, conversion, and retention targets

•  Develop re-targeting methods leveraging a deep understanding of the specific customer journey such that high-value customers convert consistently within this cohort

•  Develop attribution models, analytics, audience segmentation, email, messaging, promotions,

•  Lead the measurement and analysis design of all things digital to enable clear ROI visibility and allow for fast iteration

•  Collaborate on product launches, leveraging digital marketing strategies to maximize reach and conversion success

 
Skills for success

•  You are able to inspire a team and have strong people management skills

•  You are highly collaborative, yet skilled at influencing others to achieve results

• You operate well in a dynamic environment supporting all business units and can present well to key stakholders. 

•  Experience performing under pressure with a strong sense of urgency, attention to detail, and a commitment to doing what you say you will do

•  You are solution-oriented and have a passion for being hands-on in problem-solving and execution

•  You are self-starting and maintain a high sense of urgency and accountability in delivering measurable results in line with agreed upon timeframes

 
What you bring to VillageMD

•  10-12 years of progressive experience with strong background in B2B and B2C customer acquisition and retention leveraging digital

•  3-5 years of significant outcomes achievement leveraging martech automation and analytics capabilities to drive full lifecycle CRM marketing (SMS, nudge, email, etc.)

•  Demonstrated success running multi-channel campaigns leveraging offline assets to inform and drive digital strategies including social, affiliate, display and search

•  You understand and account for factors that influence buying habits across a complex set of variables within healthcare B2B2C, B2B, and B2C markets

•  Have incorporated the best of growth hacking tactics into an overall strategy that can still be optimized for LTV

•  Adept at driving hype local paid strategies that drive results

•  Demonstrated emotional intelligence; can integrate with a team, engender trust and leverage relationships to get work done

•  You have a keen focus on results and can navigate within ambiguity while maintaining a high-level of humility.

This is an exempt position. The base compensation range for this role is $134,000 to $167,500.  At VillageMD, compensation is based on several factors including, but not limited to education, work experience, certifications, location, etc.  The selected candidate will be eligible for a valuable company benefits plan, including health insurance, dental insurance, life insurance, and access to a 401k plan.

About Our CommitmentTotal Rewards at VillageMD

Our team members are essential to our mission to reshape healthcare through the power of connection. VillageMD highly values the critical role that health and wellness play in the lives of our team members and their families.  Participation in VillageMD’s benefit platform includes Medical, Dental, Life, Disability, Vision, FSA coverages and a 401k savings plan.

Equal Opportunity Employer

Our Company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to, and does not discriminate on the basis of, race, color, religion, creed, gender/sex, sexual orientation, gender identity and expression (including transgender status), national origin, ancestry, citizenship status, age, disability, genetic information, marital status, pregnancy, military status, veteran status, or any other characteristic protected by applicable federal, state, and local laws.

Safety Disclaimer

Our Company cares about the safety of our employees and applicants. Our Company does not use chat rooms for job searches or communications. Our Company will never request personal information via informal chat platforms or unsecure email. Our Company will never ask for money or an exchange of money, banking or other personal information prior to the in-person interview. Be aware of potential scams while job seeking. Interviews are conducted at select Our Company locations during regular business hours only. For information on job scams, visit, https://www.consumer.ftc.gov/JobScams or file a complaint at https://www.ftccomplaintassistant.gov/.