Senior Director, Client Growth & Strategy

Storyful is an equal opportunity employer

Job Description :

Senior Director/Director, Client Growth & Strategy

Location: New York (in office three days/week)

About Storyful:

Storyful, a News Corp company, is a global leader in social media news and intelligence reporting. We harness data from across the digital and social media landscape to provide trusted, cross-platform content and context in a complex online information environment.

Storyful Intelligence

We help partners understand the attitudes, behaviors, and emotions shaping the world. Our mission is to provide intelligence-driven marketing and communications strategy to  business leaders by delving into the nuances of social and digital media intelligence. 

Role Overview

You will be at the forefront of Storyful’s strategy expansion, blending deep expertise delivering social data and insights with strategic brand communications and business development experience. This role will be pivotal in creating new client growth and directly influencing how we deliver data-driven strategies and build our reputation as a strategic partner to brands.

You will use your data and insights expertise and communications strategy experience to expand and grow Storyful’s foundational social Intelligence offering that identifies risks and opportunities for leading organizations. This is a senior leadership role, collaborating directly with the SVP/Head of the Practice.

Key Responsibilities 

• Lead Generation & Prospecting: Identify and target new client opportunities using Storyful data and insights, networking, and strategic outreach to PR and communications decision-makers at leading companies.

• Brand & Communications Strategy Development: Collaborate with the Storyful Intelligence team to create and implement social data-driven reporting and communications strategies, including positioning, risk mitigation, and thought leadership.

• Risk & Crisis Management Communications: Participate in advising clients who are navigating risk or crisis by delivering Storyful data and insights to guide their communications strategy. 

• Client Relationship Conversion: Tap into existing client relationships and new client prospecting to serve as a trusted advisor who can combine insights with communications strategy to drive their success.

• Category Growth Strategy & Execution: Partner with Storyful brand and data analyst team to develop and execute tailored strategies for potential clients and build custom proposals.

• Strategic Storytelling: Deliver compelling presentations, leveraging Storyful reporting and communications experience to showcase Storyful audience analysis, competitor research, sentiment tracking, market risks, trends, to inform client strategy and campaigns.

• Reputation Insights: Provide insights into digital and earned media trends and reputational risks to help clients increase visibility and strengthen their market position.

Qualifications

• Professional Experience: 7-12 years of experience leading a client or team in communications strategy, risk or crisis communications, and research reporting from a top-tier communications, social listening agency, research or consulting firm.

• Relationship Building & Presentation Skills: Executive presence and expertise synthesizing data and insights into compelling storytelling and shaping pitches and strategies to build trust and new client relationships.

• Strategic Thinking: Ability to think critically and strategically about client needs and offer innovative solutions tailored to their business objectives.

• Commercial mindset and new business acumen: Track record of strong relationships that can be leveraged for generating new client growth.

• Communications Risk and Growth Strategy: Proven experience in using data-driven insights to articulate risks and opportunities for client communications strategy.

• Passionate Learner: Possess a natural curiosity to stay informed about trends, influence, competitive offerings, and industry developments to inform Storyful growth.

• Team Player: Ability to collaborate effectively with cross-functional teams, including research analysts, senior leaders, and client partners.

• Data & Insights Expertise: Excels in leveraging both qualitative and quantitative research, including social listening, market trends, sentiment analysis, competitive intelligence, and consumer insights to counsel clients.

Why Join Storyful?

• Entrepreneurial team: Join an innovative team that behaves as a startup and sits in a large renowned media organization (News Corp)

• Impactful Role in a Growing Consultancy: Take a leadership role as Storyful expands its global brand consulting capabilities and play a key role in shaping how we deliver innovative, data-driven brand solutions to new clients.

• Collaborative & Creative Environment: Work with a dynamic, cross-functional team of creative, and strategic data experts, focused on delivering exceptional work.

• Strategic Influence: Your insights and leadership will have a meaningful impact on the direction of Storyful Intelligence and the success of our clients' brand communications.

• Professional Growth: Ample opportunities for growth and development in a fast-paced, high-impact environment, with leadership opportunities as Storyful continues to grow.

• Competitive Compensation: Attractive salary and performance-based incentives, as well as benefits and a flexible work culture.

Job Category:

Storyful - Intelligence

Pay Range: $120,000 - $240,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.