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About the Role:
We are looking for a Senior Director, CTV Partnerships to lead and shape our engagement strategy across the Connected TV (CTV) ecosystem. This role will focus on CTV supply procurement — identifying, securing, and growing partnerships with Tier 1 streaming platforms, OEMs, and major media distributors.
The ideal candidate is a strategic dealmaker with a deep network across the CTV space, particularly among top media companies and publishers. They should have a proven track record of signing and growing supply-side partnerships, and the ability to identify and unlock new revenue opportunities through thoughtful, value-driven collaboration.
Key Responsibilities:
- Lead the strategy and execution for CTV supply procurement, targeting top-tier publishers, broadcasters, and media distributors.
- Build and manage high-impact relationships with key CTV players, including OEMs, streaming platforms, and media companies.
- Identify, evaluate, and onboard new CTV partners, ensuring seamless integrations and long-term value creation.
- Own and expand relationships with supply partners through a land-and-expand approach—unlocking additional inventory, formats, or collaboration opportunities over time.
- Negotiate and manage partnership agreements, including deal structures, revenue models, and contractual terms.
- Collaborate closely with internal teams across product, sales, engineering, and operations to ensure alignment on strategy and execution.
- Stay ahead of industry trends and bring thought leadership to the table, helping inform internal decision-making and partner strategy.
Qualifications:
- 7+ years of experience in programmatic advertising, CTV, or ad tech, with a strong emphasis on CTV supply partnerships.
- Deep industry relationships with Tier 1 CTV publishers, broadcasters, and streaming platforms.
- Demonstrated ability to source, sign, and grow CTV supply deals with measurable impact.
- Strong understanding of the programmatic ecosystem and how CTV supply integrates into SSPs and ad tech platforms.
- Excellent communication, negotiation, and relationship-building skills with executive-level stakeholders.
- A proactive, collaborative, and strategic mindset with the ability to drive outcomes in a fast-paced environment
👋 About us
Equativ is the new single name for Smart Adserver, DynAdmic, LiquidM and Nowtilus — four proven innovators in advertising technology. The vertically integrated company provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply- side and demand-side with equal professionalism and technical sophistication.
Headquartered in Paris and New York, Equativ operates globally with a team of more than 550 people in 20 offices. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology. Learn more at Equativ.com.
The company is ranked on the Deloitte Technology Fast 500 EMEA and in the Financial Times’ FT 1000: Europe’s Fastest-Growing Companies.
Equativ (formerly Smart AdServer) has been awarded the HappyIndex@Work label and is proud to be among the best companies in the ChooseMyCompany ranking, recognized for its flexible working environment.
Come and lead the charge with us in building a transparent ecosystem based on quality!
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Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at [email protected]
Equativ New York, New York, USA Office
Commuting to work will be a piece of cake; our office is conveniently located a hop, skip, and a jump away from Penn Station and Port Authority.
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
