Senior Director, Enterprise Marketing

ABOUT AVID  

Avid makes technology and collaborative tools so creators can entertain, inform, educate and enlighten the world. Our customers are the visionaries behind the most inspiring feature films, television programs, news broadcasts, televised sporting events, music recording and live concerts. 

To learn how Avid powers greater creators or for more information, visit www.avid.com. 

JOB SUMMARY 

As a Senior Director, Enterprise Marketing, you will lead the strategy and execution of Avid’s B2B marketing plans globally, with a focus on Account Based Marketing / Experience (ABM/ABX), email marketing, and event management, partnering with the broader marketing team as well as sales, customer success, and channel partner teams. You will be responsible for ensuring marketing is helping to retain and grow existing and new customer relationships by delivering high quality leads, leveraging intent signals to expand buying committees, influencing pipeline, and accelerating closed/won deals.  

KEY RESPONSIBILITIES 

• Develop and implement comprehensive B2B marketing strategies that align with the company's business objectives and drive revenue growth. 

• Collaborate closely with the sales, customer success, and channel partner teams to ensure marketing strategies support retention and growth goals, including the development of joint initiatives and integrated campaigns. 

• Oversee field marketing efforts to ensure regional strategies are effectively executed and tailored to local markets and target segments. 

• Lead the development and execution of ABM/ABX touchpoint strategies to target high-value accounts and segments, driving relevant marketing efforts that result in increased engagement and conversions to expand buying committees within existing accounts and identify net new logo opportunities. 

• Define, implement, and optimize global strategy for company website(s) aligned with target segments, customer engagement, product, GTM, and growth goals. 

• Develop and maintain effective email marketing strategies that support customer engagement and growth goals. 

• Identify, implement, and manage marketing technologies that enhance campaign effectiveness, lead generation, and customer engagement, leveraging AI effectively to improve efficiency. 

• Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement. 

• Establish KPIs and metrics to measure the effectiveness of marketing initiatives, build a performance-driven team culture, and provide regular reporting and analytics to the executive team. 

SUCCESS MARKERS 

• High quality lead generation, resulting in strong conversion rates throughout funnel 

• Strong engagement rates on campaign touchpoints 

• Continual optimization of marketing influenced pipeline and accelerated deal close rates 

• Effective expansion of buying committees within existing accounts  

• Impactful email and event KPIs 

QUALIFICATIONS 

• Minimum of 10 years in B2B marketing, with at least 5 years in a leadership role within a SaaS or technology company of similar size. 

• Proven ability to develop and execute comprehensive marketing strategies that drive business growth. 

• Demonstrated experience in aligning marketing initiatives with sales objectives to achieve company goals. 

• Proven ability to be a change agent, influencing sales and other stakeholders to adopt modern marketing strategies and practices. 

• Strong background in developing and executing successful Account-Based Marketing / Experience (ABM/ABX) strategies. 

• Excellent verbal and written communication skills, with the ability to effectively convey complex ideas to diverse audiences and build strong working relationships with key stakeholders. 

• Demonstrated leadership and team-building abilities, with a focus on mentoring and developing talent. 

• Strong analytical capabilities to assess campaign performance and make data-driven decisions. 

• Familiarity with marketing automation tools and CRMS, specifically Salesforce.com, 6sense, and Marketo 

• Ability to work remotely with occasional travel. 

Avid is an equal opportunity employer. 

We celebrate diversity and are committed to creating an inclusive environment for all employees.