Senior Director, Experiential

Role Overview 

The Sr. Director, Brand Experience will serve as a senior leader across key client businesses, responsible for shaping and driving best-in-class experiential and integrated brand programs. This role oversees the end-to-end development and execution of large-scale, multi-channel experiences—spanning strategy, creative, production, and client leadership—while ensuring programs deliver measurable business impact. 

As a trusted client advisor and agency leader, the Sr. Director will guide senior client relationships, influence marketing strategy, and identify opportunities for organic growth. Internally, this role will lead and mentor high-performing teams, foster cross-functional collaboration, and ensure operational and financial excellence across accounts. 

This position reports to the SVP, Experiential at UEG and is based in New York City. 

Key Responsibilities 

Client Leadership & Strategic Counsel 

• Serve as a senior client lead, providing strategic guidance and thought leadership that strengthens client partnerships and drives long-term business growth  

• Translate client business objectives into innovative, culturally relevant brand experience strategies  

• Confidently present and sell ideas, navigating complex client organizations and influencing senior stakeholders 

Experiential Strategy & Creative Leadership 

• Lead the development of breakthrough experiential campaigns and integrated programs that connect with audiences across physical and digital touchpoints  

• Ensure all programs are grounded in cultural insights, audience behavior, and measurable KPIs  

• Elevate creative output by guiding teams from concept through execution, ensuring ideas translate into impactful real-world experiences  

Program Oversight & Operational Excellence 

• Oversee the full lifecycle of multiple client programs, ensuring flawless execution from concept to completion  

• Drive accountability for all deliverables, timelines, and quality standards across teams and partners  

• Establish and optimize processes that improve efficiency, scalability, and program effectiveness  

Partnerships & Vendor Management  

• Oversee sourcing, negotiation, and management of external vendors, production partners, and talent   

• Ensure all partnerships align with program objectives, budgets, and quality expectations 

Financial & Business Management 

• Own the financial health of client programs, including forecasting, revenue growth, profitability, and OOP management  

• Partner closely with Finance to manage cash flow, resource allocation, and overall account performance  

• Identify and lead organic growth opportunities, contributing to new business development and agency expansion  

Cross-Functional Leadership 

• Lead collaboration across internal disciplines (strategy, creative, production, partnerships, communications) to deliver fully integrated solutions  

• Act as a connector across the broader Edelman network to unlock capabilities and drive holistic client solutions  

Team Leadership & Development 

• Build, mentor, and inspire high-performing teams, fostering a culture of creativity, accountability, and collaboration  

• Provide clear direction, feedback, and growth opportunities for junior and mid-level team members  

• Ensure strong team utilization, resourcing, and overall performance  

Partnerships & Vendor Management 

• Oversee sourcing, negotiation, and management of external vendors, production partners, and talent  

• Ensure all partnerships align with program objectives, budgets, and quality expectations  

Measurement & Reporting 

• Lead post-program analysis, ensuring robust reporting against KPIs and actionable insights for future optimization  

• Demonstrate the business impact and ROI of experiential programs to clients and internal stakeholders  

Qualifications 

• 7+ years of experience in experiential, event marketing, or integrated brand marketing, with significant leadership responsibility  

• Proven track record of leading large-scale, complex experiential programs and high-profile client relationships  

• Deep understanding of culture, entertainment, sports, and lifestyle trends—and how they inform consumer behavior  

• Strong business acumen with experience managing budgets, forecasting revenue, and driving profitability  

• Exceptional communication and presentation skills, with the ability to influence senior stakeholders  

• Strategic thinker with a strong creative sensibility and the ability to bring ideas to life  

• Demonstrated experience leading, mentoring, and scaling teams  

• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment  

• Bachelor’s degree in marketing, communications, advertising, or related field  

Who You Are 

• A cultural strategist with a pulse on what’s next—and how brands show up authentically  

• A confident leader who thrives in ambiguity and drives clarity for teams and clients  

• A collaborative partner who elevates the work and those around you  

• A problem-solver who balances creativity with operational rigor  

• Passionate about experiential marketing and creating meaningful brand connections 

$80,000 - $120,000 per year

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