Senior Director, Fan Engagement Marketing - International Clubs

The National Football League (NFL) is seeking a senior, internationally experienced marketing leader to lead its 1:1 International Club Managed Services function – an internal agency model designed to support all 32 Clubs across 20+ global markets.

This role exists to enable Clubs to scale compliant, high-quality, localized 1:1 fan engagement internationally, leveraging league data, platforms, and best practices through a centralized service model. The Senior Director owns the strategy, operations, governance, and performance of this managed service, ensuring Clubs receive consistent, high-impact support while operating within complex regional data, privacy, and marketing regulations.

The role oversees a distributed, multi-continent workforce and is accountable for delivery of more than 4,000 international Club campaigns annually, spanning email, SMS, mobile app, web, and emerging channels. Success is measured by Club satisfaction, operational reliability, regulatory compliance, and sustained fan development across international markets.

Responsibilities: 

• International Club Managed Services Leadership
  • Own and operate the International 1:1 Club Managed Services model as an internal agency serving all 32 Clubs
  • Define the service offering, engagement model, SLAs, intake processes, and prioritization framework for Club support
  • Ensure consistent delivery, quality, and scalability across markets, time zones, and languages

• Global Operations & Workforce Management
  • Lead and scale a global workforce of ~15 contingent associates distributed across multiple regions
  • Establish operating rhythms, workflows, training standards, and performance management for high-volume international execution
  • Balance capacity planning with Club demand to support thousands of annual campaigns without compromising quality or compliance

• International 1:1 Marketing Execution & Enablement
  • Oversee execution of Club-led, league-enabled 1:1 campaigns across email, SMS, push, in-app, and web
  • Ensure campaigns leverage behavioral, transactional, and engagement signals while respecting market-specific constraints
  • Promote test-and-learn approaches to improve effectiveness while maintaining operational efficiency at scale

• Data Privacy, Governance & Regional Compliance
  • Own governance for international fan data and PII usage across all managed service activities
  • Partner with Legal, Data & Analytics, and MarTech teams to ensure adherence to GDPR and local market regulations
  • Translate regulatory requirements into practical operating standards for Clubs and managed service teams

• Club Strategy & Relationship Leadership
  • Serve as a senior point of contact for Club leadership on international 1:1 marketing capabilities and best practices
  • Act as a strategic advisor—helping Clubs navigate market complexity while maximizing the value of league platforms and data
  • Build trust and adoption by delivering consistent, high-quality service and clear communication

• Cross-Functional Alignment & Planning
  • Partner closely with Clubs, International, Marketing, Data & Analytics, and MarTech teams to align managed services with league priorities
  • Lead annual and quarterly planning cycles to align Club demand, service capacity, and international fan development objectives
  • Provide executive-level reporting on service performance, market insights, and opportunities to scale impact

Required Qualifications:

• 10–12+ years of experience in CRM, lifecycle marketing, or performance-driven engagement, with significant international exposure
• Proven experience operating managed services, agency, or shared-services models, preferably in global environments
• Strong understanding of international data privacy and marketing regulations and their operational implications
• Demonstrated ability to lead distributed teams and complex operations across regions and time zones
• Track record of building trusted partnerships with senior stakeholders and client-like organizations
• Experience with MarTech platforms (CDPs, journey orchestration, messaging platforms) and data-driven personalization
• Background in sports, entertainment, or global consumer brands preferred
• Passion for building scalable systems that empower local execution while maintaining global standards

Preferred Qualifications:

• Entrepreneurial, builder mindset with experience standing up or scaling new operating models (e.g., internal agency, managed services, or shared services) in complex organizations
• Strategic storyteller with the ability to distill complex international, data, or regulatory challenges into clear narratives, decisions, and action plans for senior stakeholders
• Exceptionally organized and operationally disciplined, with a proven ability to manage high-volume workstreams across markets, time zones, and teams without sacrificing quality
• Collaborative leader who thrives in matrixed environments and consistently prioritizes collective outcomes over individual ownership
• Clear, thoughtful, and proactive communicator capable of building trust with Club leadership, league partners, and cross-functional teams
• Intellectually curious and open-minded, comfortable incorporating diverse cultural perspectives and market realities to drive better global outcomes
• Client-service oriented, with a strong instinct for balancing standardization and scalability with flexibility and local nuance

Other Key Attributes / Characteristics:

• Internationally fluent operator who is comfortable navigating cultural differences, regional sensitivities, and varying levels of market maturity
• Service-minded leader who views Clubs as internal clients and takes pride in delivering reliable, high-quality support at scale
• High-ownership mentality with a bias toward action—able to anticipate issues, resolve ambiguity, and keep complex programs moving forward
• Influence-driven, not authority-dependent, with the ability to align stakeholders and drive adoption without direct reporting lines
• Calm and decisive under pressure, especially in high-volume, deadline-driven, or regulatory-sensitive environments
• Continuous learner with a genuine eagerness to stay ahead of evolving fan behaviors, marketing technologies, and international regulations
• Passionate about sports—and the NFL in particular—with a strong appreciation for the role Clubs play in driving fan connection globally

Travel:

• Up to 25% domestic and international travel required

Terms / Expected Hours of Work:

• NFL employees are expected to work 40 hours per week, with flexibility to support global operations across international time zones
• This role requires availability outside of standard business hours, including early mornings, evenings, and occasional weekends, to support international markets and Club needs
• Due to the global nature of the role, the position carries an on-call responsibility to address time-sensitive issues, campaign execution, or operational needs as they arise across regions

Salary / Pay Range:

• This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.