The Senior Director will lead insights and consumer research, translating data into actionable strategies to drive business growth and community focus. The role involves synthesizing complex insights, mentoring a team, and presenting findings to senior stakeholders.
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary:
e.l.f. Beauty is seeking a Senior Director, Insights & Voice of the Consumer who will be the ultimate
champion and translator of what consumers and our community are thinking, feeling, and doing. This
isn't your typical research role—we need someone who can connect the dots across countless data
streams, surface the signal from the noise, and tell compelling stories that move our business forward.
You'll be part detective, part strategist, and part storyteller, always asking "what does this mean for our
community?", "how can we serve them better?" and “how can we grow the community?”
The ideal candidate lives and breathes consumer-centricity, gets energized by digging into data from
every possible angle, and can synthesize disparate insights into crystal-clear strategic narratives.
You're equally comfortable presenting to the C-suite and collaborating with cross-functional teams, and
you know how to make complex data feel simple, relevant, and actionable. You embrace ambiguity,
move fast without breaking things, and bring a beginner's mindset to every challenge.
This role reports directly to the Vice President, Global Insights and is based in any of our e.l.f. offices
(NYC, Oakland, or LA), working in a hybrid model 3 days per week. Travel required for research and
team collaboration
What You'll Do:
- Be the Voice of the Consumer & Community
- Act as the organization's conscience—ensuring every decision we make is grounded in what our consumers and community actually want, need, and love
- Build deep, nuanced understanding of beauty enthusiasts and e.l.f.’s community through multiple lenses: behavioral, social, demographic, psychographic, and cultural
- Stay ahead of trends within and beyond beauty, maintaining your finger on the pulse of what's next and translating that into business opportunities
- Synthesize insights from CRM/1st party data, consumer research, social listening, trend tracking, audience analytics, and more into a cohesive, actionable narrative
- Transform business questions into strategic research roadmaps (custom and syndicated) and oversee flawless execution
- Leverage AI and emerging methodologies to create next-generation insights approaches
- Distill complex information into simple, powerful narratives that inspire action across all levels of the organization
- Own end-to-end presentation creation—from storyline to final deliverable—that captivates senior stakeholders
- Present findings with confidence and executive presence, making data feel accessible, exciting and actionable
- Oversee design and execution of primary quantitative and qualitative research aligned to strategic business objectives
- Drive evolving consumer profiles and audience segmentation initiatives, identifying consumer tribes and white space opportunities
- Partner closely with brand, innovation, digital, creative, and IMC teams to embed consumer-centric, data-driven thinking everywhere
- Lead and develop analysts responsible for consumer research, social listening, consumer trend analysis, and foresight
- Create a culture of curiosity, rigor, and continuous learning within your team
- Foster collaboration and knowledge-sharing across the insights function and the organization
- Enhance voice of the consumer monitoring and tracking infrastructure to meet evolving business needs
- Evaluate and implement innovative research methodologies, tools, and platforms
- Manage relationships with external research partners while scouting for new opportunities
Connect the Dots Across Data Sources
Tell Compelling Data Stories
Lead with Strategy & Execution
Build & Mentor Your Team
Innovate & Evolve
Who You Are:
- 10+ years in consumer research, insights, and analytics, including leading multi-disciplinary insights teams
- Bachelor's degree in Market Research, Consumer Analytics, Data Analytics, Marketing, or related quantitative field (Master's/MBA a plus)
- Deep expertise in both quantitative and qualitative research methods—from survey design to moderating consumer conversations
- Experience across multiple research types: segmentation, positioning, innovation testing, advertising testing, consumer journey mapping, brand health tracking, etc.
- Strong track record with CRM analytics and extracting actionable 1st party insights
- Proficiency in MS Office suite, data visualization tools (Tableau, Power BI), and analytics tools/languages (SQL, SPSS)
- Consumer goods and/or beauty industry experience preferred
- Ability to travel 15-25%
Your Superpowers:
- Synthesis Master: You can pull insights from disparate data sources and weave them into one compelling story
- Insight Hunter: You're inherently curious, love digging beyond the surface, and get excited when you uncover the "why" behind the "what"
- Strategic Storyteller: You translate complex data into simple, memorable narratives that inspire action and drive decisions
- Executive Communicator: You have presence, polish, and the ability to influence at all levels—from the C-suite to cross-functional partners
- Analytical Rigor: Your critical thinking and attention to detail are exceptional, and can prioritize accuracy and speed
- Fast-Paced Operator: You thrive in ambiguity, juggle multiple projects effortlessly, and maintain quality under pressure when moving with speed
- Natural Leader: You mentor and inspire your team while working collaboratively across the organization
Ready to be the voice that shapes our future? We'd love to hear from you.
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Top Skills
MS Office
Power BI
Spss
SQL
Tableau
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