Association of National Advertisers
Senior Director, Marketing & Campaign Development
Be an Early Applicant
The Senior Director of Marketing & Campaign Development will lead the creation and execution of integrated marketing campaigns, manage stakeholder relationships, and oversee agency partnerships to achieve business objectives and drive engagement and sponsorship.
About the ANA
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.
Location
New York City (4 days in-office, Fridays remote)
Position Overview
The ANA is expanding its marketing team and currently hiring across a number of roles focused on marketing and campaign strategy, development and execution. The Senior Director of Marketing & Campaign Development will play a vital role in this expanded team, serving as the operational leader who translates strategic vision into executable integrated campaigns. This role reports to the VP, Marketing & Brand, and serves as a bridge between strategy and execution—developing campaign concepts, managing stakeholder relationships across the ANA, and leading copywriting and operational team members to deliver high-performing campaigns that drive membership, engagement, sponsorship, and brand outcomes.
In this hands-on leadership role, you'll develop campaign strategies, create compelling briefs, serve as the day-to-day agency liaison, and ensure seamless campaign coordination across the marketing team.
Key Responsibilities
Campaign Strategy & Development (40%)
Experience
Starting pay range: $115,000 to $125,000, based on relevant experience and qualifications.
Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.
To Apply:
If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to [email protected]. Note: only applicants who include salary requirements will be considered.
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.
Location
New York City (4 days in-office, Fridays remote)
Position Overview
The ANA is expanding its marketing team and currently hiring across a number of roles focused on marketing and campaign strategy, development and execution. The Senior Director of Marketing & Campaign Development will play a vital role in this expanded team, serving as the operational leader who translates strategic vision into executable integrated campaigns. This role reports to the VP, Marketing & Brand, and serves as a bridge between strategy and execution—developing campaign concepts, managing stakeholder relationships across the ANA, and leading copywriting and operational team members to deliver high-performing campaigns that drive membership, engagement, sponsorship, and brand outcomes.
In this hands-on leadership role, you'll develop campaign strategies, create compelling briefs, serve as the day-to-day agency liaison, and ensure seamless campaign coordination across the marketing team.
Key Responsibilities
Campaign Strategy & Development (40%)
- Translate strategic priorities and business unit needs into integrated campaign strategies
- Develop campaign concepts for key initiatives: conferences, research launches, thought leadership, membership drives, sponsorship activations, training and more
- Create comprehensive campaign briefs that guide creative and operational execution
- Define campaign objectives, target audiences, messaging frameworks, success metrics
- Lead campaign ideation sessions with internal stakeholders and agency partners
- Ensure campaigns align with ANA's messaging platform and brand guidelines
- Develop Membership and Sponsorship collateral as needed
- Serve as primary marketing partner to Membership, Sponsorship, and Practice teams
- Conduct discovery sessions to understand business objectives and translate them into marketing requirements
- Present campaign strategies and creative concepts to internal stakeholders
- Manage expectations, timelines, and feedback loops with business unit leaders
- Build trusted advisor relationships across the organization
- Serve as day-to-day contact for external agency partners on campaign execution
- Brief agency on campaign objectives, creative direction, and deliverables
- Review and provide feedback on agency-developed creative concepts and assets
- Coordinate between agency capabilities and internal team resources
- Manage agency workflow, timelines, and budget allocation for campaigns
- Ensure agency work aligns with brand standards and strategic objectives
- Provide direction to Director, Senior Copywriter and Associate Manager, Campaign Operations
- Review and approve creative briefs, copy, and campaign assets
- Guide team on campaign prioritization and resource allocation
- Mentor direct reports on strategic thinking and campaign development
- Lead weekly team planning and status meetings
- Foster collaborative, results-driven team culture
Experience
- Bachelor’s degree and 7-10 years in marketing with significant campaign development and management experience
- Agency background or in-house marketing with integrated campaign responsibility
- Experience in B2B, professional services, or association marketing is a plus
- Proven track record developing successful multi-channel campaigns
- History of managing stakeholder relationships and driving alignment
- Experience working with creative agencies and managing external partners
- Campaign Strategy: Translates business objectives into compelling marketing strategies
- Creative Thinking: Develops fresh concepts and provides meaningful creative direction
- Stakeholder Management: Builds trust and influences across organizational levels
- Project Leadership: Manages multiple campaigns concurrently with competing priorities
- Communication Excellence: Strong written and verbal presentation skills
- Agency Management: Knows how to get the best work from external partners
- Deep understanding of integrated marketing (paid, owned, earned channels)
- Familiarity with marketing technology platforms (CRM, email, social, analytics)
- Experience developing campaign briefs and creative briefs
- Proficiency with project management and collaboration tools
- Solid understanding of marketing metrics and campaign performance analysis
Starting pay range: $115,000 to $125,000, based on relevant experience and qualifications.
Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.
To Apply:
If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to [email protected]. Note: only applicants who include salary requirements will be considered.
Top Skills
Analytics
Collaboration Tools
CRM
Email
Project Management Tools
Social
Association of National Advertisers New York, New York, USA Office
708 3rd Avenue, New York, NY, United States, 10017
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