Job Description:
The Senior Director of Marketing Effectiveness for Social is an innovative role that combines deep social experience, and analytics rigor. This role will focus on creating best practices for social analytics, setting the agency outlook on social measurement, and honing our approach to connecting paid, organic, creator and ecommerce measurement across all social platforms. Also, partner with internal and external stakeholders to give input on product creation, beta and alpha opportunities and thought leadership. This role will uniquely sit between Marketing Effectiveness and Social, reporting into Marketing Effectiveness leadership with a dotted line into the head of Next Gen Social.
Job Responsibilities:
Leadership & Measurement Strategy
Works closely with Social leadership and Marketing Effectiveness to create a simplified scalable and repeatable measurement approach for all social channels.
Consult with client teams on social measurement best practices, test design and partner capabilities.
Partner with external social partners to bring alpha and beta opportunities to client teams.
Collaborate with capability and partnership leadership to identify and evaluate social and creator measurement solutions to enable the developed NGS approach.
Ensure Social and Marketing Effectiveness team is aware of social partner measurement changes and potential implications.
Maintains positive, collaborative partnerships with internal stakeholders and clients.
Exhibits strong analytical, project management, storytelling and communication skills.
Participate in new business efforts to enable business growth and development (new and existing accounts).
Assists with local and national department initiatives.
Sets the vision/strategy for a next gen social measurement approach.
Authors white papers, POVs and other industry thought capital; Functions as SME in a Social Analytics
Defines project deliverables, timelines and dependencies (team members, internal stakeholders, clients).
Team & Client Engagement
Packages deliverables in an articulate, easy-to-understand format with a clear storyline that addresses client business needs.
Understands the client’s business and develops innovative problem-solving approaches; presents deliverables that articulate business value/impact.
Contributes to the success of other team members by providing training, knowledge sharing and best practices.
Qualifications:
Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
10+ years in a quantitative business environment
5+ years in marketing analytics with knowledge of the media planning process specifically social
Experience with all social platforms and their attribution approach (Meta, TikTok, Reddit, YouTube, Pinterest and Snap)
Exposure to mobile, social, tablet measurement approaches as well as understanding of role of attribution and paths to conversions
Advanced media measurement capabilities (i.e.MMM, MTA), and planning A/B and Match Market testing
Experience in data visualization (Excel, Tableau, Power BI, Datorama)
Advanced in SQL, Python, or R
Experience with digital tracking, including knowledge of limitations and advantages
Advanced MS Office Skills (MS Word, Excel, Powerpoint)
The annual salary range for this position is $150,750 -$190,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
#LI-Hybrid
#LI-AB2
Location:
New YorkBrand:
Dentsu MediaTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
Top Skills
dentsu New York, New York, USA Office
150 E 42nd St, New York, New York,, United States, 10017
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