The Senior Director of Product Marketing & Go-to-Market leads product storytelling across categories, develops GTM strategies, and drives cross-channel launches while collaborating with various teams to align marketing efforts and enhance consumer insights.
About rag & bone:
From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream.
We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process, and collaboration for a more equitable future.
From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream.
We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process, and collaboration for a more equitable future.
Position Summary
rag & bone is seeking a strategic, cross-functional, and highly creative Senior Director of Product Marketing & Go-to-Market to lead the full lifecycle of product storytelling across Women’s, Men’s, Accessories, Footwear, and new categories. This senior leader will own the global product positioning, seasonal GTM strategy, and cross-channel product narratives that power our wholesale, retail, digital, and brand marketing ecosystems.
Reporting to the Global SVP of Marketing & Communications, this role bridges Creative, Merchandising, Design, Planning, Retail, Wholesale, eCommerce, and Communications to ensure every product—and every collection—launches with clarity, consistency, and cultural impact.
Responsibilities
Product Marketing Leadership
- Own the end-to-end product positioning architecture across all categories: Women’s, Men’s, Denim, Miramar, Tailoring, Accessories, Footwear, and emerging licensed categories and collaborations.
- Translate design and merchandising intent into compelling, elevated consumer-facing storytelling that embodies rag & bone’s brand identity.
- Build seasonal “big bet” product priorities; align cross-functional teams around hero items, franchises, fit stories, fabric innovation, and price/value narratives.
- Partner closely with Design and Merchandising to influence early product briefs and line development with market, trend, and consumer insights.
- Develop a consistent framework for product naming, feature/benefit storytelling, fit guides, and category positioning.
- Lead the development and execution of seasonal GTM toolkits: product briefs, line narratives, trend POV, hero product strategy, retail/wholesale talking points, and channel-specific selling stories.
- Architect cross-channel launch strategies for new collections, capsules, collaborations, and category introductions.
- Own the seasonal GTM calendar; align all marketing, creative, eCommerce, retail, wholesale, and communications functions to deliver fully integrated launches.
- Partner with head of International & Omni-Channel Marketing to create high-impact tools for store teams and wholesale partners (Nordstrom, Saks, Bloomingdale’s, specialty boutiques, and international partners).
- Ensure product stories adapt seamlessly across channels: campaign, retail windows, email, paid social, organic social, site, press, influencer programs, in-store events, and wholesale accounts.
- Leverage insights, competitive analysis, and performance data to inform product positioning and seasonal priorities.
- Own the “voice of the consumer” in collaboration with eCommerce, Retail, and Brand Marketing teams.
- Identify whitespace, category opportunities, and product storytelling gaps based on consumer behavior and industry trends.
- Serve as the connective tissue between Design, Merchandising, Marketing, Creative, PR, Wholesale, and Retail.
- Drive alignment across senior leadership on seasonal product priorities and narrative consistency.
- Lead and mentor a high-performing team across product marketing, GTM, and category strategy.
- Influence creative development—from campaign concepts to PDP naming conventions—to ensure product is at the center.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA preferred.
10+ years of progressive experience in international marketing, with at least 5 years in the fashion or luxury industry.
Proven success in developing and executing marketing strategies across multiple international markets.
Strong understanding of regional market dynamics, consumer behaviors, and cultural nuances.
Experience managing multi-million-dollar budgets and global marketing campaigns.
Exceptional leadership, communication, and cross-functional collaboration skills.
Fluent in English; additional language skills are a plus.
Willingness to travel internationally up to 30% of the time.
Rules we live by | Rules you live by
- Be a Good Human - Be original, be authentic. Stand for diversity, equitability & inclusivity.
- Have No Fear - Innovate, solve problems
- Own Every Decision - Work together, get results
- Quality Matters – Not only with product but we see it in our people
- Make S**t Happen - Be disciplined, be competitive
- Paid Time Off
- Clothing Allowance
- Generous Employee Discount
- Paid Parental Leave
- Membership to Calm and access to other wellness benefits
- Medical, dental, vision and ancillary benefits
- 401k
Salary for this position is in the range of $170,000-210,000.
rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.
rag & bone New York, New York, USA Office
425 W 13th St, New York, NY, United States, 10014
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