Senior director product marketing

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. 

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

GEICO is looking for a customer-centric, dynamic leader with extensive P&L oversight, go to market planning, creative stewardship, and customer insights experience to join GEICO as a Sr. Director, Product Marketing. You will set the Marketing ambition for designated lines of business, and drive the organization in establishing the best methods, tools, and ways of working that deliver on that ambition. As part of our Integrated Marketing flywheel model, you will collaborate with Marketing practice leads to create impactful, industry leading, and business driving initiatives, while ensuring a cohesive narrative across all customer touchpoints.

Our department’s hybrid model is 3 days in the office per week, with flexibility. Corporate offices are in Chevy Chase, MD and Manhattan, NY.

KEY RELATIONSHIPS:

Reports to: VP, Head of Integrated Marketing & Media

Direct Reports: 1-3

Critical Cross-Functional Partners: Product & Pricing Management, Marketing Analytics, Finance, Creative, Media and Sports Marketing

KEY RESPONSIBILITIES:

Business & Customer Intelligence

• Analyze untapped customer opportunities and product/service white space, to identify new business and profit growth areas, as well as opportunities to grow brand favorability

• Lead the creation of short and long-range business plans, setting objectives, mapping out the unit economics, determining key initiatives, and identifying KPIs grounded in consumer insights

• Maintain an in-depth understanding of business growth drivers, risk factors, and data trends related to customer acquisition, retention and cross-sell

• Identify territories and moments rooted in clear insights for media selection and creative development

• Produce quarterly brand business reviews highlighting actionable insights that Marketing practice leaders can use to enhance future work and improve business results going forward

Go to Market Planning

• Collaborate with Finance and PPM stakeholders to align on LOB goals and monitor progress against those goals

• Partner with Marketing Finance to build LOB budgets and investment allocations across customer segments and distribution channels

• Set the strategic agenda that will keep the cross-functional Marketing department focused on the business and customer priorities

• Partner with COE specialists across sponsorship, media, creative, analytics, influencer, entertainment, corp comms, and customer journey marketing

• Deliver clear customer-first connected journeys outlining what to communicate, setting the actions we want the customer to take, and driving cohesion in the Marketing plan for optimal business outcomes

Resource Management

• Develop and maintain relationships with all Marketing practice leads to ensure alignment in overall planning and successful execution

• In partnership with Sponsorships, Media, and Creative, determine how to invest the LOB’s annual marketing budget to build industry leading Marketing plans across paid, earned, owned, and shared customer touchpoints

• Partner with our Culture Marketing group and the DEI COE to ensure inclusion throughout all Marketing initiatives

Team Leadership

• Grow and develop a high performing team of marketers

• Steward a cross functional team of direct and indirect reports including a brand manager, advertising strategist, performance marketing specialist, retention marketing specialist and a measurement analyst

DESIRED OUTCOMES:

• Drive measurable growth in customer acquisition, engagement, and retention

• Promote a work environment that fosters high performance, innovative creativity, data-informed decision making, rational risk taking and accountability

IDEAL EXPERIENCE:

• Experience in brand marketing preferably with a Fortune 500 company

• Bachelor's Degree; MBA preferred

• Change agent who thrives in creating clarity in ambiguity

• Ability to drive strategy and execute with speed and high quality

• Comfortable producing and overseeing a high volume of work

• Experience in transformational organizations providing clear analysis of future opportunities and guidance on how to act now

• Significant experience in developing presentations for audiences at all levels

• Experience in evaluating creative concepts and assets based on strategic alignment and business impact

• Strategic thinker with the ability to inspire confidence from, and to collaborate with colleagues, internal stakeholders, and executive leaders

• Well versed in gathering data and developing qualitative insights to develop strategic plans

• Demonstrated success in writing clear briefs that inspire exceptional work

CORE COMPETENCIES:

• Drive Innovative Business Improvements: Develop insights into solutions that result in organizational improvements

• Balance Immediate and Long-Term Priorities: Seek to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals

• Deliver Results: Focus on the critical objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations

• Import and Export Good Ideas: Relentlessly seek, share, and adopt ideas and best practices in and outside the Company; embrace change introduced by others

• Make the complex simple – through brainstorms, workshop, and educational summits, you empower others to learn and action your lessons

• Outstanding judgement – ability to know when to escalate issues in a timely and appropriate manner; strong desire to creatively problem solve

• Effectively fields immediate questions, while also addressing the bigger picture by connecting and influencing key stakeholders inside and outside of GEICO

#LI-AN1

Annual Salary

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

The GEICO Pledge:

Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind.  You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.