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Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.
With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.
For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
As a Senior Director, you will play a critical role leading the integration of programmatic and biddable activation within the video investment strategy across CTV and digital video channels. You will serve as a key leader within a newly merged video and programmatic team, driving the transition to a unified activation model.
You will lead the team as the primary point of contact for activation strategy, ensuring programmatic approaches are embedded seamlessly into video plans to improve performance, efficiency, and scale. You will define, execute, and optimize channel strategies and initiatives, ensuring that pacing, performance, and investment are managed effectively to meet client goals and KPIs.
Qualifications:- 10+ years of experience with 4+ years leading programmatic and/or video investment teams
- Deep expertise in programmatic video buying across CTV and digital video environments
- Strong hands-on experience with DSP platforms and biddable activation strategies
- Proven ability to integrate programmatic into broader media strategies to drive performance and efficiency
- Strong management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment
- Demonstrated leadership experience, with a focus on team development and capability building
- Ability to collaborate cross-functionally and lead through change in a transforming organization
- Strong analytical skills with the ability to translate data into insights and actionable recommendations
- Luxury or CPG industry experience a plus
- Lead the integration of programmatic and video investment, establishing a unified activation approach across CTV and digital video
- Drive the transition to a newly merged video and programmatic team, defining workflows, roles, and best practices
- Develop and execute biddable video activation strategies, including PMP, programmatic guaranteed, and open exchange
- Partner with planning and investment teams to identify opportunities where programmatic can drive incremental reach, efficiency, and performance
- Oversee campaign setup, forecasting, budgeting, pacing, and optimization across biddable environments
- Support team in extracting insights from performance data and translate into strategic recommendations tied to client business goals
- Manage platform and partner relationships (e.g., DSPs, publishers) to support campaign execution
- Oversee development of strategic and tactical recommendations to clients and internal stakeholders
- Lead, mentor, and develop team members, providing ongoing training to build programmatic and video capabilities
- Drive innovation through test-and-learn initiatives to advance biddable video activation and improve performance
#LI-KR1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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