Senior eCommerce Analyst - Tommy Hilfiger

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

POSITION SUMMARY: The Senior eCommerce Analyst will 1) drive the SEO strategy for Tommy.com, identifying opportunities to boost organic search and enhance the site's performance and 2) help analyze trends, report on site and traffic KPIs, and support ongoing optimization initiatives to meet conversion and traffic goals 3) Evaluate and optimize key marketing initiatives on tommy.com.  This role will report to the Senior Manager of Business Intelligence, and will work closely with cross-functional teams, including Marketing, Media, and DigiOps. This role requires a detailed and strategic thinker, capable of working independently while also contributing to team efforts.

PRIMARY RESPONSIBILITIES: 

• Manage 3rd party agencies to analyze and prioritize SEO recommendations. Work with internal cross functional partners to implement solutions.
• Serve as the main liaison to Performance Marketing to ensure organic and paid search strategy complement each other.
• Collaborate with marketing to find wins and opportunities between channel traffic and site destinations to drive qualified traffic to site.
• Evaluate marketing initiatives on site, including seasonal campaigns, brand partnerships, Fashion Week, and special capsules or collaborations.
• Liaison with global teams to ensure cohesiveness and efficiencies in SEO content and copy; especially with key marketing launches.
• Work with Merchandising to understand must win categories to own in digital marketplace.
• Analyze website performance, user behavior, and SEO metrics to identify areas for improvement and implement optimization strategies to enhance user experience, increase traffic, and achieve conversion goals.
• Be a key partner to marketing channel owners to optimize tactics and refine segmentation including channel specific offers, experiences or other opportunities to drive the eCommerce business.
• Monitor Bounce Rates and work with Marketing on optimization areas, including but not limited to Page Speed improvements.
• Assist with traffic projections to align with growth plans and trends.
• Ad-hoc traffic analysis to ensure we are maximizing efforts.
• Help Tommy.com stay competitive with efforts tied to GEO and AI Search opportunities.
• Multi-task across simultaneous projects and deadlines, collaborating with appropriate team members

QUALIFICATIONS:

         

• 3+ years’ experience in an E-commerce optimization and/or project management function
• SEO experience, either at an agency or in-house
• Bachelor’s degree or equivalent
• Working knowledge with Salesforce, Adobe Analytics, Google Analytics, Decibel, Optimizely, Content Square, Looker Studio
• Google Search Console, SEMRush or other SEO tools
• Responsible for understanding of key industry metrics and best practices
• Forward-thinking and anticipatory with ability to make educated decisions quickly based on experience and knowledge of business and best practices
• Ability to display logic and strategy behind decision reasoning when challenges to project arise 
• Ability to handle multiple tasks/projects independently with adherence to deadlines
• Must be flexible and solution oriented with a positive attitude toward teamwork
• Ability to work in a fast-paced environment and adapt quickly to quick changes, requests and deadlines
• Ability to work successfully in a constantly evolving fast-paced and matrixed environment

This position is not eligible for sponsorship.       

Pay Range:$76,300---$103,100

PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

Your Wellbeing is Our Priority

At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:

• Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.

• 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.

• Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.

• Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.

• Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.

• Education Assistance: Receive support for continued education including tuition reimbursement.

• Associate Discount: Shop at our company outlets and e-commerce sites at a discount.

Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

 

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.

To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.