Develop and maintain firmware for embedded systems in pet technology, optimize performance, collaborate on hardware integration, and lead testing and validation efforts.
Welcome to Fi.
We’re a passionate team from Square, Google, TikTok, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.
The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.
If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.
Fi is looking for an Embedded Software Engineer!
Fi is looking for an Embedded Software Engineer to design and build the firmware powering our next generation of connected collars – shaping the architecture, performance, and reliability of systems trusted by hundreds of thousands of dogs. You’ll dive deep into connectivity, low-power optimization, and real-time processing, driving decisions that bridge hardware, software, and data into one seamless product experience.
What You'll Do:
- Firmware Development: Take a front-line role in designing, developing, and maintaining firmware for embedded systems, ensuring functionality, reliability, and performance optimization.
- Collaborative Problem-Solving: Work closely with cross-functional teams to integrate software with hardware components, troubleshoot issues, and optimize system performance.
- Code Review and Documentation: Conduct code reviews, document code changes, and ensure compliance with coding standards and best practices in firmware development.
- Testing and Validation: Develop test procedures and perform rigorous testing to validate firmware functionality and identify and resolve bugs or issues.
- Research and Innovation: Stay updated with emerging technologies, tools, and trends in embedded systems and contribute innovative ideas to enhance product capabilities.
What You'll Bring:
- Minimum of 4 years of hands-on experience in firmware/embedded software development
- Proficiency in the C and C++ programming languages, and an understanding of the differences between them. Additionally, experience with or eagerness to learn Python.
- Prior exposure to hardware interfaces, real-time operating systems (RTOS), and embedded systems design.
- Familiarity with debugging tools and methodologies for embedded systems.
- Experience with version control systems (e.g., Git) and issue tracking tools (e.g., Jira).
- Strong problem-solving abilities and the ability to work in a collaborative team environment, communicating effectively with hardware engineers, software developers, and other stakeholders.
- Understanding of low-level hardware interactions and device drivers.
- Experience in designing, developing, and testing firmware for microcontrollers and embedded systems.
Why You'll Love Us:
- Time to Recharge: Enjoy flexible PTO to take the breaks you need.
- Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
- Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
- Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
- Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
- Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.
Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.
Top Skills
C
C++
Python
TryFi New York, New York, USA Office
419 Lafayette St, 2nd Floor, New York, New york, United States, 10003
Similar Jobs
Healthtech • Biotech
The Senior Software Engineer will develop software for distributed embedded systems, focusing on real-time communication and testing, while leading design discussions and ensuring quality processes.
Top Skills:
Azure DevopsBashC++CanCi/CdCmakeDdsEthernetGitGitGtestJIRAPytestPythonRos2Usb
Artificial Intelligence • Productivity • Robotics • Industrial • Generative AI • Automation • Manufacturing
The role is focused on embedded systems software engineering, guiding architecture, mentoring peers, and driving technical projects for robotics.
Top Skills:
C++DockerGithub ActionsKubernetesNode.jsStm32Typescript
Nanotechnology
Design and optimize embedded software for LiDAR systems, collaborate with engineers, develop APIs, and improve system performance and data visualization.
Top Skills:
C/C++FpgaGitPclPythonRos2VerilogVhdl
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory



