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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
We are seeking a highly motivated and experienced Senior Full Stack Software Engineer to join the Member Growth - Web Acquisition team. This team is part of Sofi’s MarTech group and is dedicated to transforming the marketing technology landscape with the ultimate goal of accelerating SoFi’s member growth. We will achieve this by developing and maintaining world-class, fast, personalized web experiences across organic and paid channels.
You will own the full development lifecycle, building innovative solutions that directly influence our top-of-funnel user acquisitions. By integrating AI-driven capabilities and building scalable web platform, this role will help empower marketing and growth teams with self-serve content creation, SEO/GEO optimization, and experimentation on SoFi’s logged-out web experiences, enabling faster iteration, stronger organic growth, and adaptability to an evolving digital ecosystem and platform constraints..
What you’ll do
- Drive product-led growth by creating seamless, personalized, and high-converting experiences on the critical funnels.
- Build web user flow including landing pages, customizations and partner site interactions for Affiliates Partners’ user cases.
- Enable tracking, attribution and inbound/outbound data sharing for Affiliates Marketing by delivering and operating highly available and scalable services in a production environment.
- Develop testable and accessible features, leverage a/b experiment for measurement, identify and solve potential implementation issues.
- Generate, enhance, and promote ideas for useful new projects and technologies.
- Communicate effectively with project leads, product managers, and software developers on multiple projects.
- Contribute to technical roadmaps and engineering excellence, build and improve technical architectures across product features.
- Mentor other engineers, support healthy technical culture, and help the team grow.
What you’ll need
- Bachelor’s degree, ideally in a technical field, but we understand great engineers come from a variety of different backgrounds and also consider relevant work experience.
- 4+ years of experience in building distributed systems and large-scale services with full development lifecycles.
- Familiarity with containerization (e.g., Docker, Kubernetes), API framework (e.g. Spring or Spring Boot) and database (e.g. MySQL/PostgreSQL)
- 2~4 years of experience in building user-facing web experience using React, JavaScript, PHP, and modern web frameworks.
- Solid understanding of web technologies including frontend/backend interaction, API design, common design patterns.
- Strong willingness to learn, act on feedback, collaborate, get things done.
- A solid sense of ownership to drive projects from inception to completion and accountability for problem solving and delivery.
- Be able to work efficiently and collaboratively in a dynamic production environment.
Nice to have
- Experience in scaling highly available, mission-critical systems
- Direct experience in fintech, financial products, or consumer-facing platforms
- Exposure to performance optimization or reliability improvements in web applications
- Experience working with CMS platforms (e.g., WordPress) from a feature or migration perspective
- Experience with observability and analytics tools such as Datadog, Amplitude, and Snowflake.
Top Skills
SoFi New York, New York, USA Office
Our New York office, located in the meat-packing district, provides an open work environment and is a hub for our finance teams. Our large conference, flexible work spaces, huddle rooms, and shared community areas allows our teams to openly collaborate while looking at some spectacular views.
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