Senior Global Events Manager

Scope & Impact

• Global stewardship: Sets the events architecture, governance, messaging frameworks, and reporting cadence that scale across geographies.
• Cross functional leadership: Partners with Sales, Field Marketing, Product Marketing, Content/Creative, RevOps, and Regional Leaders to ensure one global plan with localized execution.
• Results ownership: Defines success, instruments measurement, and delivers monthly outcomes—pipeline, influenced revenue, sourced leads, engagement quality, and event ROI.

Global Events Strategy & Governance

• Own the global events strategy, architecture, and portfolio (event types, tiering, timing, and success criteria).
• Build and maintain the corporate “must-do” events calendar aligned to annual business priorities.
• Establish governance, standards, and approval processes through the Global Events Council.
• Continuously optimize the portfolio—recommend where to scale, refine, or discontinue based on ROI and brand impact.
• Provide clear pre-, during-, and post-event guidance, including messaging frameworks, content journeys, and follow-up plays.

Executive Producer & Lead Project Manager

• Serve as executive producer and lead project manager for Partner Conference and Sales Kick Off.
• Own end-to-end delivery: scope, timelines, budgets, risk management, and stakeholder communication.
• Partner with Sales and Marketing leadership to define themes, agendas, and content tracks aligned to annual priorities.
• Ensure global consistency in brand, production quality, and attendee experience.
• Lead development of core assets (registration, email, landing pages, toolkits, and post-event nurture).
• Coach regional teams on execution discipline, staffing, timelines, and best practices.

Global Roadshows & Regional Programs

• Define global roadshow strategy including themes, content pillars, asset kits, and measurement plans.
• Support regional execution across venues, logistics, staffing, and localization.
• Consolidate and report performance across regions; surface insights and recommendations.
• Serve as lead project manager for select high-impact regional industry events as needed.
• Event Brand, Messaging & Assets
• Enforce consistent brand expression across all owned and sponsored events.
• Partner with Content and Creative to deliver a focused, high-quality set of approved event assets and templates.
• Deliver “Event-in-a-Box” kits to support field and partner-led execution.
• Define and maintain a multi-year view of priority brand-building events.

Event Operations, Enablement & Best Practices

• Own the global events playbook, including checklists, run-of-show templates, QA, and contingency planning.
• Define project management standards, tools, and operating rhythms.
• Enable teams on pre-, during-, and post-event execution and lead management.
• Track event innovation, pilot new vendors or technologies, and scale proven improvements.

Measurement, Reporting & ROI

• Define success metrics by event type (pipeline, influenced revenue, meetings, engagement quality, ROI).
• Standardize campaign reporting, dashboards, and monthly performance rollups.
• Ensure data hygiene and consistent measurement across regions.
• Translate insights into action with clear scale, optimize, or cut recommendations.

Qualifications

• 10+ years in B2B marketing with 6+ years leading field and events programs; experience managing global or multi-region portfolios.
• Channel/Partner marketing expertise, with a deep understanding of the Manage Service Provider (MSP) market.
• Proven executive producer and project manager for large internal conferences, multi-city roadshows, technical trainings, and tier-one industry events.
• Strong command of PM tools, marketing automation and CRM (e.g., Marketo, Salesforce), event/webinar platforms (e.g., Cvent, Go-to-Webinar, Swoogo), and analytics/dashboarding tools (e.g.,Tableau).
• Demonstrated success in budget ownership, vendor negotiation, and data-driven decision making.
• Bachelor’s degree in Marketing, Business, or equivalent experience; advanced degree a plus.
• International experience, with a focus on the Manage Service Provider (MSP) market.
• Willingness to travel globally (20–40%) based on event calendar.

Key Attributes

• Strategic Operator: Thinks at the strategic layer, while executing with precision.
• Executive Presence: Comfortable influencing senior Sales and Marketing leaders.
• Results-Oriented: Obsessed with measurable impact, ROI, and continuous optimization.
• Disciplined Builder: Establishes standards, governance, and repeatable processes.
• Coach & Multiplier: Elevates regional teams through enablement and clear expectations.
• Brand Steward: Protects consistency, clarity, and market repetition across all moments.
• Steady Leadership in the Moment: Brings clarity and confidence when timelines compress and stakes are high, especially during live events and executive-facing programs.