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Carter's

Senior Graphic Designer

Posted 5 Days Ago
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In-Office
Atlanta, GA
Senior level
In-Office
Atlanta, GA
Senior level
The Senior Graphic Designer will lead creative initiatives for the OshKosh brand, creating in-store displays, digital content, and packaging designs while collaborating with marketing and PR teams.
The summary above was generated by AI

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

How you’ll make an impact:

The OshKosh brand is looking for a stellar Sr. Designer to join our Creative Marketing Team. This role is responsible for omni-channel creative with a focus on elevating consumer experiences through in-store creative, PR, print, packaging and digital platforms. If you are passionate about storytelling, have an eye for design, and well-versed in all things creative, we would love to hear from you. 

This role typically reports to the Creative Director, Oshkosh and is based in our Buckhead office on site 4 days/week.

60%: Lead Retail Creative Initiatives – OshKosh
  • Work closely with Creative Director and visual merchandising to create in-store displays and experiences in a multi-brand environment, ensuring the OshKosh brand stands apart. Adapt cobrand floor set to lead the creative execution in Canada and Mexico.
  • Design window graphics/displays, floor sets, POS, cash wrap materials, marketing materials, shopping bags and other printed collateral.
  • Source props and design 3D collateral, working with our production team to ensure pricing and execution can be met.
  • Oversee the preparation and management of all necessary mock-ups and assets for all standing floor set walks, lab sets and leadership creative reviews
  • Create meaningful and impactful relationships with Canada & Mexico retail partners for seamless and consistent execution in our Canada stores in alignment with the US campaign and brand vision.
  • Partner with Creative Director and Visual Merch to support retail calendar of walk throughs, print release dates for windows and all POS marketing materials.
  • Work closely with all creative channels and Brand Art Director to establish and refine the overall design, tone and manner for each season.
  • Partner closely with Creative Director to develop campaigns and support in-store collateral and window design, as needed. Work in tandem in Retail and eComm to develop a consistent design across all channels.
  • Present concepts to VP, Creative and design and implement approved concepts through creation of final art before passing to production.
  • Partner with production and help facilitate passing files to be stepped out for all formats and needs.
  • Work closely with other retail creative teams to ensure all brands sit well together.
20%: Design for Events, PR Activations and Packaging
  • Work with PR and comms team on any events for OshKosh brand activations, including internal events for Atlanta and New York showroom.
  • Design materials and collateral (books, giveaways, totes, etc.) for press.
  • Oversee the design, development and execution of the marketing on all product packaging for the OshKosh brand.
20%: Support Digital Campaigns
  • Design and execute projects for the digital space, including site, app, email, media, SMS and push notifications.
We’d Love to hear from you if: (Requirements section)Must have:
  • Advance knowledge in InDesign, Illustrator, Photoshop, and Figma. Print production skills are a must. Must be able to create mock-ups
  • Organized, self-motivated, collaborative, detail-oriented and able to independently manage a project from conception to production
  • Demonstrated ability to manage multiple projects, work within given creative parameters and demanding deadlines, and seek ways to improve processes and quality of output within functional areas
  • Excellent presentation and verbal skills are essential
  • Ability to take creative direction and meet deadlines
  • Attention to detail, organized, balance multiple tasks, eye for color and design, good communication
  • Hands-on, solution-oriented approach
  • 5-7 years’ experience in Graphic Design
  • Fluent in fundamentals of design and production
  • Print, packaging, visual design & production skills, creative thinking, project management, leadership, excellent presentation & verbal skills
Preferred skills and experience:
  • 4-year bachelor degree in Graphic Design preferred
  • Retail graphic design experience a plus
Make a career at Carter’s:
  • Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

NOTE:  This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.

Top Skills

Figma
Illustrator
Indesign
Photoshop

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