Growth Marketing Lead

About Pinecone:

Pinecone is the leading vector database for building accurate and performant AI applications at scale in production. Pinecone's mission is to make AI knowledgeable. More than 9000 customers across various industries have shipped AI applications faster and more confidently with Pinecone's developer-friendly technology. Pinecone is based in New York and raised $138M in funding from Andreessen Horowitz, ICONIQ, Menlo Ventures, and Wing Venture Capital.

About The Role:

The Growth Marketing Lead will play a pivotal role in driving Pinecone’s growth strategy, focusing on both Product-Led Growth (PLG) and sales-driven pipeline development. This role involves implementing marketing campaigns targeting business decision makers, optimizing lead handoff to sales reps, and managing Pinecone’s email marketing strategy. The ideal candidate will have a strong background in growth marketing, email marketing, and campaign management.

Responsibilities:

• Design and execute behaviorally triggered lifecycle emails for onboarding, activation, expansion, and win-back; improve deliverability, open/click rates, and conversion to qualified pipeline and revenue.

• Run multi-touch campaigns across paid search/social, content, email, and webinars with clear attribution and ROI.

• Build n8n or equivalent automations for lead capture, enrichment, routing, lifecycle triggers, and alerts.

• Execute disciplined A/B testing across subject lines, CTAs, sequences, landing pages, and onboarding flows.

• Create brand-aligned, high-converting emails with compelling copy, visuals, and CTAs; segment audiences by demographics, preferences, and behavior for personalized targeting; run structured A/B tests; and monitor deliverability, open/click rates, conversions, and ROI for continuous optimization

• Manage paid budgets to improve CAC and payback while protecting funnel health and profitability.

• Own SEO end to end: build a focused topic-cluster strategy around high-intent, product-led use cases; ship assets (comparisons, alternatives, pricing, case studies) and technical fixes (schema, internal linking, crawl/index hygiene); and measure impact via rankings, qualified organic signups/PQLs, and pipeline contribution.

• Stay up-to-date with the industry trends and the best practices in growth marketing to drive innovation and continuous improvement.

Requirements:

• Minimum of 7+ years of experience in growth marketing and/or demand generation.

• Proven experience in growth marketing, particularly in a PLG and B2B SaaS environment.

• Strong background in email marketing strategy and execution, including lifecycle emails and nurture campaigns.

• Experience in implementing and optimizing marketing campaigns targeting business decision makers.

• Proficiency in A/B testing methodologies and tools to drive continuous improvement.

• Excellent understanding of digital advertising strategies and budget management.

• Strong project management skills, with the ability to manage multiple initiatives simultaneously.

• Experience with webinar and event management, including audience segmentation and engagement.

• Familiarity with marketing automation tools and CRM systems.

Preferred Skills:

• Experience with tools like Salesforce, Hubspot, BI Tools (Metabase, Sigma, etc.), Gong Engage for outbound sales tactics.

• Experience with n8n or equivalent AI workflow systems to stitch together CRM, data warehouse, and other marketing systems.

• Ability to work collaboratively with cross-functional teams, including sales, product marketing, and developer relations.

• Strong analytical skills and data-driven decision-making ability.

• Excellent communication and leadership skills.

• Strong preference for previous experience in AI/ML/Data/Developer-centric companies.

• Prefer early stage startup experience.

Perks & Benefits:

• Comprehensive health coverage including Medical, Dental, Vision

• Free mental health therapy sessions; free One Medical, Tela-doc, and Health Advocate subscriptions

• Cost-savings on gynecology, fertility, and family-building care

• Equity award

• 401(k)

• Flexible time off

• Paid parental leave

• Annual Department Retreat

• WFH Equipment Stipend

All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.