Senior Manager, B2B Events & Experiences – US/CN

JOB SUMMARY 

The Senior Manager, B2B Events + Experiences US/CN is responsible for managing the execution of all GSO customer and industry events, including but not limited to The Exchange series, customer advisory boards, internal customer events, tradeshows across US and Canada.  Responsibilities include all tasks related to event management, including identifying and evaluating event sites, organizing programs/agendas/activities, and managing all event logistics. Incumbent is also responsible for managing the events/programs within a defined budget with a clear understanding of policies and procedures. They work in tandem with stakeholders to develop content and approach for the events. 

CANDIDATE PROFILE 

Education and Experience  

Required 

• 4-year degree from an accredited university in Business Administration, Hotel and Restaurant Management, or related major 

OR 

• 6+ years of relevant professional experience in hospitality/event management/meetings + event planning or related function, demonstrating progressive career growth and pattern of exceptional performance. 

Preferred  

• Proficiency in both written and spoken English.   

• Previous experience in event management/meeting planning  

• Demonstrated project management  

CORE WORK ACTIVITIES  

• Plan and manage event logistics for B2B customer events, internal meetings, and trade events.  

• Develop and maintain the annual US/CN B2B events calendar.  

• Serve as the US/CN subject matter expert on the global B2B events team.  

• Partner with internal stakeholders to align event objectives and execution plans.  

• Lead end‑to‑end event logistics, including site inspections, program design, and event flow.  

• Coordinate food and beverage, entertainment, amenities, group activities, and marketing collateral.  

• Manage event registration processes, including building and maintaining registration sites.  

• Coordinate travel logistics for leaders, team members, and customers, including airfare, lodging, and transportation.  

• Manage distribution of meeting materials and presentations.  

• Monitor and control program costs to ensure adherence to approved budgets.  

• Partner with the B2B Events & Experiences team to ensure brand standards and brand voice are consistently applied.  

• Manage and maintain B2B tradeshow booths, including branding, vendor coordination, and on‑time execution.  

• Serve as liaison with approved graphic design and external vendors.  

• Support continent‑level communications for US/CN sales organizations.  

• Ensure compliance with Marriott policies, procedures, and confidentiality standards.  

• Maintain consistent stakeholder and client communication to ensure seamless event execution.  

• Plan and lead pre‑ and post‑event meetings to ensure alignment and coordination.  

• Develop, distribute, and analyze post‑event surveys; summarize insights and present findings to senior leadership.  

• Identify opportunities to enhance event effectiveness, ROI, and customer satisfaction.  

• Demonstrate professionalism, discretion, and superior customer service across all engagements.  

• Effectively prioritize work, manage competing deadlines, and operate independently.  

• Collaborate effectively across teams, functions, and virtual environments; support special projects and other duties as assigned.