Senior Manager, Brand and Product Marketing

Senior Manager, Brand and Product Marketing
Capital One is seeking a Senior Manager, Brand and Product Marketing to join the Emerging Payments Marketing team. In this role, you will be a fungible marketing athlete leading portfolio messaging and upper funnel marketing strategies for our Emerging Payments products, including Paze, Virtual Cards, and other digital wallets and payments tools.
You will work at the intersection of brand strategy, content storytelling, and product marketing, translating complex payments concepts into clear, compelling and impactful narratives. This role is responsible for driving awareness and consideration of our digital payments products through full-funnel, integrated marketing strategies. You will partner closely with product management, brand, PR, site, and creative teams as well as external agencies to drive measurable growth and ensure a cohesive customer experience across every touchpoint.
What You'll Do

• Integrated Campaigns: Build awareness and consideration of digital payments products through upper-funnel paid, owned, and earned strategies. Develop and oversee the execution of integrated campaign strategy and overarching messaging.
• Editorial & Content Strategy: Develop and oversee editorial strategy across PR, social media, influencers, and sponsored content in partnership with enterprise brand and PR teams.
• Co-Marketing: Develop co-marketing opportunities leveraging other Capital One brand assets (such as sponsorships, Cafés, branches, arenas, and lounges).
• Paid Media & Channel Innovation: Develop and execute paid media campaigns, improve targeting of existing channels and test into new channels.
• Measurement and insights: Develop and execute appropriate measurement frameworks to gauge impact and optimize future campaigns. Conduct primary and secondary audience research to understand our customer-base and inform our marketing strategies.
• Portfolio messaging and thought leadership: Deeply understand the product strategy and our target audience, and develop portfolio-level messaging and content to uplevel our storytelling and help Capital One show up as a thought leader in the digital payments space.

Who You Are

• Your curiosity is endless. There's always something else to learn.
• You're flexible and not afraid of change-in fact you welcome the challenge.
• You are proactive and don't wait for work to come to you-you actively look for new opportunities to learn, grow, and improve.
• You share your point of view, but seek out what might be missing and listen.
• You have big ideas and know the best ones are driven by proof, persistence and patience.
• You're a storyteller. You simplify the complex and compel your audience to act.
• You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
• You care-about the work, your team and the customers you serve.

Basic Qualifications

• Bachelor's degree or Military Experience.
• At least 7 years experience in brand strategy or product marketing experience on the agency or client side, with experience managing multiple channels
• At least 2 years of experience managing stakeholder relationships
• At least 5 years of experience in planning, executing and analyzing marketing programs

Preferred Qualifications

• Product Marketing experience at a tech company, ideally marketing B2C or B2B2C products
• Experience building full-funnel marketing campaigns, including upper-funnel/awareness campaigns using paid/owned/earned strategies, content marketing, core positioning work, and direct response marketing.
• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear messaging for both consumer and business audiences.
• Highly collaborative working style with the proven ability to influence cross-functional stakeholders and drive organizational alignment without formal reporting authority.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $177,700 - $202,800 for Sr. Manager, Brand
New York, NY: $193,800 - $221,200 for Sr. Manager, Brand
Richmond, VA: $161,500 - $184,300 for Sr. Manager, Brand
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).