Senior Manager, Channel Marketing- B2B2C

Fortune Brands Innovations, Inc. is an industry-leading home, security and digital products company. We’re focused on exciting opportunities within the home, security and commercial building markets. Our driving purpose is to elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.

At Fortune Brands, we’re building something big. We’re advancing exciting innovations in all of our products and processes. We’re delivering trust, dependability, sustainability, and style. To make it all happen, we’ve transformed our workplace into an environment where smart, ambitious people have the support to reach their fullest potential.

When you join Fortune Brands, you become part of a high-performing team empowered to think big, learn fast and make bold decisions. We support an inclusive culture where everyone is encouraged be their authentic selves, and where our differences and unique perspectives are a key strength.

Explore life at Fortune Brands here.

As the Senior Manager,  Affinity Channel Marketing, you will lead the strategic development and execution of partner marketing initiatives for Flo, our smart water security brand. In this highly collaborative role, you’ll work closely with affinity partners to create and implement marketing strategies that effectively reach their customer bases driving brand awareness, adoption, and measurable sales outcomes.

You’ll play a central role in aligning internal cross-functional teams, including Brand, Digital, and Sales, to deliver scalable and results-oriented programs. This role is ideal for a strategic, relationship-driven professional who thrives in a fast-paced environment and is motivated by working together to drive shared success.

At FBIN, we value individuals who can Think Fast, using data and insights to make thoughtful, timely decisions. Work It Together, building trust and collaboration across internal teams and external partners. And Make the Hard Call, thoughtfully balancing competing priorities and focusing on the work that matters most.

POSITION LOCATION: This role is eligible for a hybrid schedule our of our Deerfield, IL office or San Francisco, CA office. Effective mid-2025, Fortune Brands will transition to a new world-class campus in Deerfield, IL. The campus will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness, and recreation.

What you will be doing:

• Develop and execute partner marketing strategies that enable affinity partners to effectively market the Flo by Moen product to their customers or members.
• Collaborate with Affinity Account leads to align marketing tactics with sales goals and partner objectives.
• Lead integrated marketing efforts across Moen and partner teams (Brand, IT, eCommerce, Digital) to meet quarterly revenue targets.
• Manage, measure, and optimize partner-driven customer acquisition initiatives, using insights to improve ROI and influence decision-making.
• Co-develop PR and earned media strategies with the Moen Brand team to generate consumer interest and drive measurable partner sales.
• Serve as the key marketing and PR contact for a diverse set of affinity partners, ensuring alignment on go-to-market strategies and shared goals.
• Apply business and financial acumen to make strategic recommendations that support revenue and margin growth.
• Oversee the marketing budget for Flo Insurance and Affinity Sales, ensuring spend efficiency and accountability.
• Lead and support direct reports in managing event/tradeshow strategies and achieving key performance targets.
• Act as a trusted advisor and consultant to partners, offering guidance that drives adoption, engagement, and long-term growth.
• Stay ahead of market and industry trends through field travel, competitive analysis, and collaboration with Sales, Segment, and Category Management teams.

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of marketing experience, including digital marketing, preferably with experience marketing products or services through partners.
• 2+ years of team leadership experience with the ability to mentor and develop talent.
• Demonstrated success in influencing partners and co-marketing efforts to reach end consumers.
• Knowledge of multi-channel marketing tactics such as email, paid media, social media, webinars, and more.
• Strong collaborative skills and the ability to build trust across internal and external stakeholders.
• Excellent analytical, organizational, and problem-solving capabilities with a financial mindset.
• Clear and effective communication skills across all levels of the organization.
• Proficient in Microsoft Office Suite.
• Willingness and ability to travel approximately 25%.

PREFERRED QUALIFICATIONS:

• MBA or advanced degree.
• Prior experience in the insurance or affinity marketing space.
• Experience managing marketing budgets and developing partner marketing programs.
• Familiarity with digital marketing platforms and analytics tools.

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $105,000 USD - $150,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits, adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to foster a sense of belonging for all associates.

Fortune Brands is built on industry-leading brands and innovation within the high-growth categories of water, outdoors and security. The Company makes innovative products for residential and commercial environments, with a growing focus on digital solutions and products that add luxury, contribute to safety and enhance sustainability. To learn more, visit our website at fbin.com.

Equal Employment Opportunity

Fortune Brands is an equal opportunity employer. Fortune Brands evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

Fortune Brands is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information.

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To protect yourself from fraudulent job postings or recruitment scams, please note that Fortune Brands job postings are exclusively hosted on our website at fbin.com/careers via our SmartRecruiters platform. Fortune Brands will never request banking information or sensitive personal details until an offer of employment has been accepted and the onboarding process begins.