Lead content strategy and creation for company and executives across LinkedIn, Substack, editorial platforms. Produce on-brand writing, manage community engagement, analyze performance, develop executive thought leadership, prep briefs, run content audits, and collaborate cross-functionally to optimize storytelling and platform strategy.
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 28 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary:
Welcome to the e.l.f. Beauty newsroom. The Senior Manager, Content & Strategy,plays a crucial role in amplifying e.l.f. Beauty’s voice through LinkedIn, Substack and other corporate and editorial platforms to develop and position our brand and executives as thought leaders in the industry and beyond.
This role involves creating engaging, insightful and highly relevant content that is fully aligned with our company’s ethos. This position combines strategic storytelling, brand-building expertise and a keen sense of the spaces we need to be to lead as a purpose-driven, results-led company - all with an editorial eye. The senior manager will provide both qualitative and quantitative analysis to regularly give learnings to use in future-facing strategies.
Responsibilities:
- Content Creation & Management by developing and executing content strategies for the company and senior executives to support our company narrative, key initiatives, and industry insights, including and not limited to byline opportunities, op-eds, LinkedIn, Substack, podcasts, editorial and elfbeauty.com
- Write clear, compelling, and on-brand editorial and posts that reflect our company’s values, mission, and voice, ensuring consistency across all communications
- Understand principles and value of visual storytelling, and working knowledge of basic asset creation tools such as Canva, Photoshop, Adobe
- Lead community engagement on corporate channels, actively engaging, monitoring comments, responding to relevant conversations, and tracking the performance of editorial and posts to optimize content strategy
- Collaborate with cross-functional partners across company for storytelling, research, creative, community management and social
- Executive Thought Leadership by collaborating with executives to develop and maintain a personal and authentic social media presence that reflects their voice and values
- Research and deliver briefs on industry trends, news, and competitive insights to generate content, articles and post ideas that position executives as leaders in the field
- Curates a daily morning news brief of relevant company, industry and cultural headlines
- Explore and recommend new technologies and experiences for executives including but not limited to LinkedIn Live, podcasts, etc.
- Prepare briefs for executives for content opportunities including but not limited to podcasts, speaking engagements
- Conduct regular content audits and monitor engagement to adjust content strategy and provide ongoing recommendations to improve reach and impact
- Content Strategy & Analytics by tracking and analyzing platform engagement metrics for posts, providing insights and reporting on trends, successes, and areas for improvement
- Lead Substack storytelling and strategy and innovate new ways to show up on the platform
- Stay current with platform best practices, algorithm changes and new features to ensure content remains fresh, relevant, and optimized
- Work closely with marketing, social, PR, and communications teams to align platform content with broader company goals, campaigns, and storytelling efforts
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field
- 7-10+ years of experience in social media, editorial content creation, communications, or similar role
- Strong writing and storytelling skills
- Strong understanding of tone, audience engagement, and best practices for LinkedIn and Substack
- Proven experience managing content that drives engagement and conversation
- Excellent research skills to keep up with social media, industry trends, speaking events, and content topics.
- Strong interpersonal and communication skills to work effectively with executives and
- cross-functional teams
- Ability to multitask, prioritize, and manage time effectively in a fast-paced environment
- Comfortable working in a fast-turn, 24/7 news cycle
- Resourceful solutions-oriented approach, fueled by creativity and passion
- Belief that anything is e.l.f.ing possible
The base salary range for this role is listed above.
Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.
Compensation components are subject to change at the company’s discretion
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Top Skills
Adobe Creative Suite
Canva
LinkedIn
Linkedin Live
Photoshop
Podcasts
Substack
Similar Jobs
AdTech • Marketing Tech • Software
The Senior Manager of Content Strategy leads content and UX strategies for product pages, focusing on digital performance, innovation, and cross-functional collaboration. They leverage insights and analytics to optimize user experiences and engage in testing to drive conversions.
Top Skills:
Content Management SystemsData StudioGoogle AnalyticsPim Tools
Marketing Tech
The Senior Project Manager will oversee SEO and content strategy projects, manage client communications, collaborate with teams, and ensure project quality and timelines are met.
Top Skills:
ClickupExcelGoogle SheetsMonday.ComSitecore
Fintech • Mobile • Software • Financial Services
Lead the operational risk framework by establishing policies, developing analytics, and providing oversight to enhance risk governance.
Top Skills:
Governance Risk Compliance (Grc) Systems
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
