Senior Manager, Customer Analytics

About Us  

Want to build a food system that’s better for everyone? That’s our vision at Blue Apron, with the help of each of our home chefs. With each fast-and-easy meal kit served and each pre-made meal enjoyed, we’re investing in what matters most—our communities and the meals they share. 

Blue Apron, part of Wonder Group, delivers incredible home cooking experiences to customers nationwide. Through fresh, pre-portioned ingredients and easy-to-follow recipes, we make cooking at home simple, accessible, and joyful—no subscription necessary. At Blue Apron, we’re reshaping the food industry, combining culinary excellence, innovation, and convenience to meet customers wherever they are. 

Blue Apron is constantly evolving and growing to best serve our home chefs. Join us and work with a team of industry pioneers across technology, culinary, and logistics, coming together to make every mealtime memorable.

About the role 

The Sr Manager of Customer Analytics will be responsible for developing a customer learning agenda that helps the organization gain a deeper understanding of the Blue Apron customer.  The role will translate these learnings into an actionable roadmap to unlock growth via improved customer segmentation, menu engagement and share of wallet.

The Sr Manager will also partner with internal partners to successfully enhance and evolve capabilities around customer analytics, audience segmentation to enhance marketing activation and digital personalization.  This role will play a crucial role in monitoring the health of the Blue Apron customer base and identifying drivers of value across marketing, merchandising and digital experience.  The role will require continual collaboration with leadership and internal stakeholders to gain a mastery of the business, the data and the Blue Apron customer to facilitate shared learning agendas and ensure business implications of insights are understood and actioned. 

Key Responsibilities

• Define and manage the analytical agenda and reporting needs in support of customer retention and loyalty with a focus on the projection of cohorts; improvements in measurement; identification of key value drivers across acquisition, digital experience, and merchandising; and segmentation.
• Translate learnings into strategic recommendations to improve customer engagement, frequency and share of wallet across marketing, digital experience, customer service and merchandising.
• Collaborate with Digital Product and Marketing Ops to identify opportunities to improve the efficacy and actionability of customer data and segmentations across online/offline activations and site/app personalization.
• Recommend qualitative research projects to help the organization gain a deeper understanding of the Blue Apron consumer as well as the ‘the why’ behind quantitative behavioral insights.
• Develop and manage the Customer Reporting Suite that provides visibility to the size, health and trends associated with the active customer file, acquisition cohorts and other key segments
• Partner with Lifecycle Marketing to improve and enhance the measurement, segmentation and testing roadmaps for direct-to-consumer programs such as email, app notification, direct mail as well as any loyalty-focused initiatives
• Support marketing organization with ad hoc customer analyses and list pulls

The experience you have

• BS in a quantitative (STEM) discipline such as quantitative marketing, statistics, marketing analytics or mathematics; MBA, MS Marketing Analytics is a plus
• 4+ years of experience performing customer analytics and segmentation in a DTC and/or subscription business, including deep experience and proficiency with behavioral analysis, response analysis and modeling, identifying drivers of value, personalization, and customer data strategy.
• Demonstrated experience managing, enhancing, and ensuring the quality of customer data within CPD and ESP platforms.
• Proficiency with visualization platforms such Tableau, PowerBI, Looker
• Demonstrated experience working with large transactional databases to extract customer insights using SQL, python, R or SAS
• Experience managing a team of customer analysts and marketing operations professionals
• Experience partnering with customer research and influencing research roadmaps
• Ability to see the big picture and “tell the story” behind the data to drive consensus and action
• Comfortable dealing with ambiguity and demonstrated ability to be creative; to put structure around vague and unstructured requests/discussions

Benefits

We offer a competitive salary package including equity and 401K. Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.  

A final note 

At Wonder, we believe that in order to build the best team, we must hire using an objective lens.  We are committed to fair hiring practices where we hire people for their potential and advocate for diversity, equity, and inclusion.  As such, we do not discriminate or make decisions based on your race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class.  If you have a disability, please let your recruiter know how we can make your interview process work best for you.

We look forward to hearing from you! We'll contact you via email or text to schedule interviews and share information about your candidacy.