Senior Manager, Demand Generation & Events

Arketa is building the operating system for modern fitness and wellness. Our mission is to make wellness more accessible by empowering studios and wellness entrepreneurs to grow beyond in-person classes. We provide a powerful, all-in-one platform to manage and scale hybrid wellness businesses—whether online, in-person, or both.

With Arketa, users can easily manage schedules, accept bookings and payments, build on-demand video libraries, host retreats, and run marketing campaigns via text and email. We also offer fully branded apps and websites, so studios can deliver a seamless, professional experience across every customer touchpoint.

We’ve raised $15M in Series A funding and are growing quickly. It’s a unique moment to join us—we’re building a category-defining company in a fast-moving space, and we’re looking for teammates who are excited to help shape the future of wellness.

The Role:

We are seeking a Senior Manager, Demand Generation & Events with deep expertise in event-driven growth, including virtual events, webinars, field events, trade shows, customer events, and sponsorship strategy. This leader will own the development and execution of Arketa’s demand generation engine, with a heavy focus on leveraging events as a primary pipeline and revenue driver.

This role blends creativity, strategy, and operational excellence. You will build full-funnel integrated campaigns, partner closely with Sales and RevOps, and experiment your way into repeatable, scalable programs that significantly grow qualified pipeline.

What You’ll Do:
Event-Led Demand Generation

• Own Arketa’s event strategy end-to-end, including webinars, partner events, workshops, industry conferences, customer events, and virtual experiences.

• Build quarterly event calendars aligned to pipeline goals, product launches, and persona needs.

• Manage all logistics, promotion, content development, follow-up, and ROI analysis for events.

• Evaluate and manage event sponsorships, speaking opportunities, and booth strategy for relevant trade shows.

Pipeline & Campaign Management

• Develop integrated campaigns across email, paid media, content marketing, and events that drive MQL/SQL volume and revenue impact.

• Own and optimize the funnel from lead acquisition to meeting creation, partnering with RevOps and Sales.

• Build segmentation and nurture journeys that drive conversion and accelerate deal velocity.

• Analyze campaign performance, forecast pipeline contribution, and optimize for ROI and efficiency.

Cross-Functional Leadership

• Partner with Sales to align on ICP, outreach strategy, lead quality, and post-event follow-up.

• Collaborate with Product Marketing to ensure messaging clarity across all event and demand channels.

• Work with RevOps to implement tracking, attribution, scoring, and reporting frameworks.

• Manage external vendors, event partners, and contractors when needed.

What We’re Looking For:

• 5–8+ years of B2B demand generation experience, with strong specialization in events as a core growth lever.

• Proven track record of generating qualified pipeline through webinars, field events, user events, and conference sponsorships.

• Experience owning campaign strategy, execution, reporting, and optimization end-to-end.

• Strong project management and operational skills with the ability to run multiple programs simultaneously.

• Familiarity with event platforms, marketing automation tools (HubSpot preferred), analytics tools, and CRM systems (Salesforce).

• Highly collaborative, data-driven, and comfortable working in a fast-paced startup environment.

• Excellent communication skills and ability to craft compelling narratives and event content.

What We Offer:

• Competitive Salary, Stock Options, and Performance-based Bonuses

• Comprehensive Medical, Vision and Dental Insurance

• Unlimited PTO

• Annual Company Offsites

• Wellness Reimbursement

• Catered Lunches/Snacks in NY

• Ownership and Opportunity for Advancement

For this role, the estimated annual base salary range is $140,000–$180,000, depending on experience and qualifications. In addition to base pay, we offer equity and performance-based bonuses as part of our total compensation package. We believe in compensating fairly and transparently, and we’re happy to provide more detail during the interview process.

Arketa is an equal opportunity employer and is committed to diversity in its workforce. We actively encourage applications from all qualified individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. We believe that a diverse and inclusive workplace fosters innovation and creativity, and we welcome candidates who share our values of respect, collaboration, and excellence.