Senior Manager, Digital Content Strategy

The Senior Manager, Digital Content Strategy is responsible for developing and implementing the organization's digital content strategy and ensuring a consistent, compelling brand presence across all owned digital channels. This role serves as the architect of the organization's social media strategy, translating organizational priorities and impact into engaging content that advances awareness, strengthens community engagement, drives channel growth, supports fundraising initiatives, and reinforces the organization's mission.

Working proactively and collaboratively across departments, the Senior Manager develops integrated content strategies, oversees editorial planning, social media execution, and ensures all digital communications reflect the organization's voice, values, and strategic objectives. This individual combines strategic thinking with creative execution and data-driven decision making to elevate the organization's digital presence and deepen engagement with key audiences.

The base salary range for this position begins at $110,000 annually. In addition, this role is eligible for participation in the organization's bonus program.

Key Responsibilities: 

Social Media Strategy & Brand Stewardship:

• Lead the organization's content planning and social media strategy across all platforms, ensuring consistent brand voice, visual identity, messaging, and audience experience.
• Manage and optimize the organization's social media ecosystem by developing creative concepts for platform-specific storytelling, implementing best practices, monitoring emerging trends, and recommending innovative approaches to maximize engagement and reach.
• Capture, produce, write, and publish all social media assets and compelling content—including written, visual, and video—ensuring alignment with brand standards, organizational messaging, and accessibility guidelines.
• Produce social-first content, including short-form video, reels, motion graphics, and story-driven posts to drive engagement and build brand relevance.
• Oversee proactive community management by cultivating meaningful audience interactions, responding to inquiries, and strengthening online relationships while protecting brand reputation.
• Maintain, organize and guide organizational use of the content asset library (images, videos, copy, templates).

Campaign Development & Partnership Support:

• Develop comprehensive social media toolkits, campaign assets, and digital activation resources for community members, supporters, ambassadors, volunteers, community partners, corporate partners, and independent fundraisers to extend mission-driven storytelling beyond owned channels.
• Proactively collaborate cross-functionally with Development, Digital, Programs, Family Support, Volunteers, Executive Leadership, and external partners to coordinate integrated campaigns that support fundraising, awareness, advocacy, and organizational initiatives.
• Identify opportunities to leverage user-generated content, influencer engagement, and strategic partnerships to expand audience reach and deepen community engagement.

Leadership & Innovation:

• Stay informed on emerging social media trends, platform updates, digital marketing innovations, and nonprofit communications best practices to ensure an exceptional digital experience and engagement growth.
• Manage pro-bono partners and serve as a strategic partner to vendors ensuring consistency and positive, effective relationships.
• Champion innovation by testing new content formats, storytelling techniques, and digital engagement strategies that enhance audience connection and mission visibility.
• Serve as a brand ambassador and strategic partner, ensuring digital communications consistently reinforce the organization's mission, vision, and values.

Additional:

• Support ongoing marketing and communications activities and provide support as needed in the absence of others on the team.
• Be attentive and observant of all parts of the facility and operations to ensure a safe and secure environment for all staff and guests; report violations or concerns in a timely fashion.
• Serve as a resource for staff, families, guests, volunteers, donors, and other community members.

Qualifications & Competencies:

Education:

• Bachelor’s degree required.

Experience:

• At least 4-6 years of professional experience in Content/Digital Strategy, Marketing, Advertising, Graphic Design, Communications or related field.
• Demonstrated proficiency with Adobe Creative Suite (InDesign, Illustrator, Acrobat Pro, Cloud) and Microsoft Office (Excel/Word/PowerPoint/Outlook) and social platforms.
• Experience with capturing and publishing photo and video for social media and digital platforms.
• Experience with digital and social media analytics and reporting.
• Nonprofit industry experience is a plus.

Skills & Competencies:

• Excellent written and verbal communication skills with keen attention to details and design aesthetics.
• Strong editorial instincts and creative sensibility with a demonstrated ability to produce multimedia assets to drive engagement and growth.
• Ability to vocalize and contribute ideas, collaborate and participate as a flexible, responsive team member.
• Demonstrated and strong organizational and administrative skills, including managing production timelines and workflows across concurrent projects and multiple deadlines.
• Ability to work independently, make decisions, problem solve, and adhere to priorities while working in a fast-paced, multi-tasking environment.
• Demonstrated ability to effectively listen, evaluate and react to key members, stakeholders, providers and internal/external clients.
• Positive and respectful interpersonal skills; ability to remain professional yet compassionate when interacting with families in crisis.
• Hospitable personality: resourceful, attentive, intuitive, observant, positive and helpful demeanor able to manage relationships with internal personnel, leadership, volunteers and external partners.
• Ability to work some nights, weekends, and holidays for events and as needed for content capture.
• Knowledge of additional language(s) a plus
• A portfolio of work is required and will be reviewed to qualify for this position.

Work Environment & Travel: 

Work Environment

• This is a hybrid role that typically requires three days per week on-site at the House. However, the schedule may be adjusted based on organizational needs, including special events, content capture, meetings, and other activities requiring an on-site presence.
• The work environment characteristics described herein are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
• The office for this position is located within the same facility where RMH-NY provides temporary accommodations to pediatric patients and their families while patients undergo active medical treatment at area hospitals. For some RMH-NY guests, treatment may include radiation therapy. Although radiation therapy is never administered at RMH-NY, there is a potential for trace amounts of radioactive material to be present in guests who have received such treatment. Based on radiation measurements conducted throughout RMH-NY, it is not expected that individuals working at RMH-NY will receive radiation exposure exceeding the general public limit of 100 millirem per year.
• The office for this position is located within the same facility where families reside temporarily during a child's medical treatment. The building operates 24 hours a day, 7 days a week. As a result, occasional evening, weekend, and holiday work may be required.
• The noise level in the work environment is generally moderate to loud. Noise levels may increase due to the presence of families and children residing in the House, as well as guests, volunteers, and performers participating in special events.
• This position operates primarily in an office environment and routinely requires the use of standard office equipment, including computers, telephones, photocopiers, filing systems, and other office technology.

Physical Demands

• The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
• Work is performed primarily in an office setting; however, some outdoor work may be required.
• This position may require standing and walking for extended periods during major events and organizational activities.

Travel

• Occasional local travel may be required in support of this role.

Other

• This job description provides an overview of the primary duties, responsibilities, and activities associated with the position.
• It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications required for the role.
• Responsibilities may change based on the evolving needs of the organization.

Equal Employment Opportunity

Ronald McDonald House New York is committed to providing Equal Employment Opportunity to all employees and applicants.

RMH-NY does not discriminate against any employee or applicant on the basis of race, color, creed, religion, sex, gender, age, marital status, national origin, sexual orientation, disability, veteran status, citizenship status, or any other characteristic protected by applicable federal, state, or local law, provided the individual can meet the essential mental and physical requirements of the position, with or without reasonable accommodation.