Senior Manager, Events Marketing

Justworks is hiring a Senior Manager, Events Marketing to lead and scale an established events team within our Brand Marketing function. This role owns how events are planned, delivered, and continuously improved across external and internal audiences and ensuring experiences are on-brand, well-executed, and outcome-oriented.

You will lead an events program that is already operating at scale and driving meaningful business impact. You’ll play a central role in shaping the events roadmap, evolving how the program operates, and strengthening the systems and frameworks that enable our events to scale while still delivering consistently high quality experiences. This is a hands-on leadership role for an experienced events marketer who combines strong operational rigor with a clear point of view on what a best-in-category program looks like.

• Own the planning and execution of a national portfolio of live and virtual events, including brand moments, customer and community events, field activations, and internal company experiences.
• Lead, coach, and develop a team of events marketers and foster a culture of ownership, continuous improvement, and excellence.
• Partner across Marketing and the broader company to shape an events roadmap aligned to strategic priorities and business goals.
• Collaborate closely with Brand Strategy and Brand Creative to ensure events are delivered in line with brand standards and express the Justworks brand consistently.
• Build and maintain the systems and playbooks for end-to-end event management, including planning, logistics, vendors, budgets, and onsite execution.
• Define and track event performance across engagement, customer experience, and business outcomes.
• Continuously improve how the events program operates by refining processes, formats, and working models to reduce complexity and improve velocity.

As a Senior Manager, Events Marketing, how results are achieved is paramount for your success and ultimately result in our success as an organization. Success in this role requires a combination of strategic thinking, execution excellence, and strong cross-functional collaboration. Your foundational knowledge, skills, abilities and personal attributes are anchored in the following:

• Strategic - anticipates future trends and implications accurately; articulates credible pictures and visions of possibilities that will create sustainable value.
• Plans and Aligns - breaks down objectives into appropriate initiatives and actions; stages activities with relevant milestones and schedules.
• Have a Data-Driven Mindset – You measure what matters and use analytics to optimize event impact and pipeline acceleration.
• Thrive in Collaboration – You seamlessly partner with Sales, Partnerships, Employer Brand and Marketing teams to align regional marketing efforts with business goals.
• Have Executive Presence – You can confidently represent the Justworks brand at events, lead workshops, and engage with stakeholders at all levels.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

• Camaraderie - Day-to-day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
• Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
• Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
• Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. 
• Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”

• Minimum of 7 years of experience leading B2B or B2B2C events programs across formats and audiences, with a track record of driving business impact.
• Proven experience managing and growing marketers and building high-performing teams.
• Deep expertise in event planning, production, logistics, vendor management, and budget ownership.
• Systems thinking mindset, with experience improving how programs run through data, testing, and iteration.
• Strong understanding of how brand shows up through events, with an unyielding bar for consistency and experience quality.
• Bias for working cross-functionally across Marketing teams and with business partners to deliver exception experiences.

The base wage range for this position based in our New York City Office is targeted at $155,500.00 - $178,825.00 per year.

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