CodePath.org Logo

CodePath.org

Senior Manager, Growth Marketing & Outreach

Reposted 20 Days Ago
Easy Apply
Remote
Hiring Remotely in United States
110K-150K Annually
Mid level
Easy Apply
Remote
Hiring Remotely in United States
110K-150K Annually
Mid level
The Senior Manager of Growth Marketing & Outreach will lead digital outreach and campaign operations to enhance enrollment through effective engagement with various stakeholders.
The summary above was generated by AI

CodePath is the largest educator of college computer science students in the country. We have trained over 40,000 students from 1,000+ universities. Our partners include Amazon, Google, Meta, and 4,000+ companies across the industry. We’ve been training the next generation of technical talent for nearly a decade, and we just launched a $150M initiative with Anthropic, building one of the most ambitious AI workforce programs in the world.

We're now expanding into new markets and scaling our team so we can move at the speed AI is transforming the workforce. People joining CodePath now will have the opportunity to help architect the next frontier of our work.

We are building toward millions of learners, hundreds of millions in revenue, and billions in economic impact for a generation of technical talent who have historically been locked out of tech. If you want to own something and be part of a 0-to-1 journey at an organization moving at the speed of AI, we think you’d love it here. 

About the Role

Location: Remote, United States

Role Type: Full-Time 

Reporting to: Director of Growth

Compensation: $110,000 to $150,000 per year

The Senior Manager of Growth Marketing & Outreach leads the execution for CodePath’s outreach and campaign operations. You’ll own the full digital outreach program, promoting our courses and driving enrollment through student groups, faculty champions, career services and more. You will optimize HubSpot sequences, email and SMS lifecycle campaigns, virtual info sessions, and re-enrollment outreach, driving both top of funnel enrollment and student re-engagement. 

You’ll work closely with our Admissions Lead, who owns HubSpot administration and enrollment pipeline data, and coordinate with the student communications team on voice and messaging consistency. You report to the Director of Growth.

This is a key hire for our Growth team, and the right hire can have a profound impact on our 2026 enrollment goals, amplifying our reach and impact.

 

Key Activities

  • Own digital outreach to faculty, career centers, and academic champions at scale, using HubSpot automation, AI-assisted personalization, and segmented sequences across CodePath’s national contacts

  • Execute semester outreach cycles end to end: segment contacts by school, department, prior engagement, and course relevance; build and launch sequences; monitor response rates; iterate

  • Manage email and SMS lifecycle campaigns for the admitted-to-enrolled conversion window; test timing, message, and channel to improve show rates and reduce the 32% drop-off between admission and enrollment

  • Run re-enrollment outreach through cohort analyses of eligible students and build targeted sequences to bring them back to complete recommended course sequences that optimize job success

  • Coordinate national virtual info sessions: scheduling, facilitation, follow-up sequences, and conversion tracking

  • Collaborate with student communications to maintain consistent voice and messaging across all outreach channels

  • Track campaign performance, open rates, and conversion data; surface optimization opportunities and flag issues to the Director

  • Grow and maintain the champion network: faculty advocates, student champions, and national student org relationships (ColorStack, NSBE, SHPE, etc.)


Qualifications

Required

  • Outreach and lifecycle execution: 5+ years running high-volume email or outbound campaigns. You’ve built HubSpot (or equivalent) sequences from scratch. You think about timing, segmentation, and personalization, not just send volume

  • Systems-oriented: You build workflows that don’t require constant manual intervention. Comfortable with automation, conditional logic, and CRM hygiene. You leave things cleaner than you found them

  • Data-forward: You obsess over open rates, click rates, and conversion data and use them to iterate. You don’t need a data analyst to interpret your own results (although they are here to support heavy lifting)

  • AI-forward: You use AI tools in your day-to-day work, for personalization, copy iteration, sequence optimization, or research. You’re curious about what’s possible and not waiting to be told

  • Clear communicator: You write outreach copy that gets responses. You can adjust tone and message across faculty, students, and institutional partners without losing the thread

Preferred

  • EdTech, enrollment marketing, or higher education outreach background

  • Experience with university audiences: faculty, department chairs, career center staff, academic advisors

  • Familiarity with national student organizations (ColorStack, NSBE, SHPE, etc.) and how partner outreach works

  • HubSpot certification or deep hands-on experience building sequences and workflows

  • Commitment to CodePath’s mission to advance economic mobility through education


Compensation

CodePath has standardized salaries based on the position’s level, no matter where you live. For this role, we’re hiring for a Senior Manager level position at an annual salary of $110,000 to $150,000. Salary is determined based on your relevant experience and skills as evaluated through our interview process.

 

Full-Time Employee Benefits

This is a 100% remote position—work from anywhere in the U.S.! CodePath prioritizes employee well-being with a competitive benefits package to support your health, financial security, and work-life balance.

  • Health & Wellness: Medical, dental, and vision insurance (90% employer-covered for employees and dependents), employer-funded healthcare reimbursement, FSAs, and Employee Assistance Program
  • Financial Security: 401(k), employer-paid life & disability insurance, and identity theft protection
  • Work-Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year-end company closure (Dec 24 – Jan 2)
  • Professional Growth: $1,000 annual professional development stipend and home office setup support
  • ​​Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt
  • Additional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings
Pay range
$110,000$150,000 USD

Similar Jobs at CodePath.org

17 Hours Ago
Easy Apply
Remote
United States
Easy Apply
110K-150K Annually
Mid level
110K-150K Annually
Mid level
Edtech • Social Impact
Own new-logo acquisition for higher education: generate pipeline, run full sales cycles with CS faculty and administrators, close campus partnerships, manage HubSpot pipeline and forecasts, represent CodePath at conferences, and meet quarterly new-partner and enrollment targets. Expect regular travel to events and campus meetings.
Top Skills: Hubspot
17 Hours Ago
Easy Apply
Remote
United States
Easy Apply
110K-150K Annually
Senior level
110K-150K Annually
Senior level
Edtech • Social Impact
Embed with teams to audit workflows, build and productionize LLM/agent automations (using Claude and integrations), create reusable assets and guardrails, coach teams to self-sufficiency, and measure outcomes to prioritize future engagements.
Top Skills: AsanaClaudeClaude CodeGoogle WorkspaceHubspotLlm ApisLow-Code/No-Code Agent FrameworksMcp IntegrationsNotionSlackZendesk
9 Days Ago
Easy Apply
Remote
United States
Easy Apply
240K-350K Annually
Expert/Leader
240K-350K Annually
Expert/Leader
Edtech • Social Impact
Lead and own CodePath’s full marketing organization — brand, learner growth, and B2B product marketing. Build and scale AI-native marketing systems, run paid acquisition and lifecycle funnels, optimize conversion and landing pages, enable sales with positioning and case studies, and hire and develop a high-performing team to drive enrollment, earned revenue, and brand authority.
Top Skills: AIGoogle (Google Ads)Meta (Facebook Ads)

What you need to know about the NYC Tech Scene

As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.

Key Facts About NYC Tech

  • Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
  • Key Industries: Artificial intelligence, Fintech
  • Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
  • Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account