Director, Growth Marketing

Responsibilities:

• Demand Generation: Manage all things related to demand generation for rePurpose, including everything from email marketing to paid advertising and in-person events — or any other experimental channels such as channel partnerships, referral programs, or consumer advocacy campaigns.
• Customer Segmentation: Segment our ideal customer profiles into TOFU, MOFU, and BOFU buckets and aid our Sales team in nurturing each segment accordingly.
• Creation of a content machine: Lead the consistent generation of infographics, gated content, white papers, and other value-added content and coordinate across campaigns, digital marketing, design, email marketing, and other marketing teams’ initiatives.
• Metric Tracking and Performance Analysis: Determine and track the essential metrics that drive the long-term success of our primary goal: logo acquisition, and conduct regular analysis to assess and refine the performance of campaigns and strategies.
• Funnel Optimization and Analysis: Utilize our CRM to manage lead lifecycle, analyze customer behavior, and optimize conversion rates throughout the funnel while bolstering and refining our lead scoring system; identify opportunity gaps across our funnel and suggest strategies to address them.
• Channel Enablement: Drive revenue by building and guiding our multi-channel growth strategy and collaborating with our teams to optimize ROI and improve prospect experience.
• Innovative Thinking and Experimentation: Identify opportunities to scale business, acquire new customers, and drive customer retention; utilize competitive analysis to identify threats and opportunity gaps to be addressed.
• Cross-functional Collaboration: Work closely with internal stakeholders, including marketing, sales, finance, product and design teams, while also managing external stakeholders and knowing when to pull in outside resources to fill in gaps and align growth initiatives with organizational goals and objectives.

What We Are Looking For:

• Qualifications: 7+ years in Growth Marketing, Data Analytics, Environmental Science, Sustainability, or a related field are required. Advanced degrees or certifications in relevant areas are a plus.
• Experience in B2B Growth Marketing: Proven experience in B2B growth marketing, with a strong track record showcasing expertise in creating and executing full funnel, data-driven acquisition marketing strategy, at a high-growth company managing multi-million-dollar budgets.
• Growth Genie: Experienced in growth and marketing strategies, with a proven track record of campaign strategy, execution, testing, and optimization; proven track record of optimizing direct paid campaigns, especially Google and LinkedIn.
• Data-driven and Analytical: Skilled in measuring and reporting on the performance of marketing campaigns, using data-driven insights to continually optimize performance and ROI.
• Cross-functional Collaboration and Organization: A strong communicator, committed to cross-team collaboration and efficient time management.
• Growth Marketing Technical Knowledge: Strong working knowledge of Hubspot, GA4, Marketo, ABM Platforms (like 6sense), Digital Ad platforms, SEO, and other conversion rate optimization tools; proficient with analytic platforms like Amplitude, Google Analytics, Tableau.
• Mentality: Hungry, capable, and ambitious with Entrepreneurial spirit, with a persistent drive to better understanding how to amplify growth for rePurpose.

Remuneration

• Competitive Compensation: Enjoy a highly competitive salary package based on your skills and experience. The compensation range for this role is $150,000 - $180,000. If this is out of your preferred range, we’d still encourage you to apply as we value the right fit over anything else! 
• Performance-Based Incentives: Earn additional rewards as you achieve key milestones and contribute to our success.
• Employee Benefits & Wellness Funds: Access medical coverage, a wellness fund, learning opportunities and WeWork partnerships.