Lead influencer marketing strategy and execution: cast and manage creators, negotiate contracts, oversee talent agency relationships, run gifting and community programs, track campaign performance, and collaborate with cross-functional teams to integrate influencer efforts into brand, PR, and event initiatives.
Senior Manager, Influencer Marketing
tarte cosmetics is seeking a dynamic, creative & strategic Senior Manager of Influencer Marketing to join our team! This role is ideal for someone passionate about beauty, trends & social media who thrives in a fast-paced environment and brings deep expertise in creator casting, talent partnerships, and contract negotiations. You will play a key role in supporting tarte’s influencer marketing strategy, managing high-impact creator partnerships, and strengthening tarte’s influencer ecosystem across platforms. This position places a strong emphasis on talent strategy, creator relations, and operational excellence within influencer marketing.
ResponsibilitiesInfluencer Strategy & Leadership- Support the development and execution of influencer marketing strategies that drive brand awareness, engagement, and cultural relevance.
- Partner closely with the Executive Director and cross-functional teams to support long-term influencer strategy aligned with brand priorities, launches, and evergreen initiatives.
- Guide and support team members across influencer, partnerships & events, helping ensure strong execution and workflow efficiency.
- Identify, research, cast, vet, and brief influencer and creator partners across all tiers, with a strong focus on talent alignment and brand fit.
- Lead and support influencer contract negotiations, including deliverables, usage rights, exclusivity, timelines, and pricing, ensuring alignment with brand objectives.
- Manage day-to-day relationships with talent agencies and management companies, supporting campaign execution and long-term creator partnerships.
- Continuously scout and identify emerging talent, tastemakers, and makeup artists to keep tarte at the forefront of the creator landscape.
- Support internal processes around contracts, compliance, timelines, and approvals.
- Support the end-to-end execution of influencer campaigns, including casting, briefing, coordination, and post-campaign performance review.
- Collaborate cross-functionally with social, brand, digital & PR teams to integrate influencer programming into broader brand moments.
- Track campaign performance and leverage influencer analytics, competitive research, and trend insights to inform recommendations and optimizations.
- Support tarte’s gifting strategy, including creative ideation, influencer selection, audience segmentation, and mailer execution.
- Assist in developing gifting programs that help nurture strong creator relationships and long-term brand affinity.
- Support ongoing influencer outreach, seeding, and community-building initiatives in partnership with cross-functional teams.
- Support PR initiatives by providing influencer insights and creator-led angles that complement product storytelling.
- Collaborate on key industry and brand moments to inform influencer participation in events, activations, and experiential opportunities.
- Support influencer coordination for brand and corporate events, ensuring alignment with broader brand goals.
- 7-8+ years of experience in influencer marketing (in-house or agency); beauty industry experience strongly preferred.
- Proven expertise in casting creators, negotiating influencer contracts, and managing talent partnerships.
- Strong existing relationships with influencers, creators, and talent agencies.
- Deep understanding of social trends, the creator economy, and digital-first brand building.
- Experience supporting or leading influencer teams in a fast-paced, highly creative environment.
- Highly organized, strategic, and proactive with strong attention to detail.
- Excellent communication and relationship-building skills across internal teams and external partners.
Our Perks:
- Salary range: $110,000-130,000 (Compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
- Medical, dental, vision, 401K plan & access to health & wellness programs
- Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more
- Makeup gratis, employee discount on tarte.com, team give back initiatives
- Friendly, fun, creative & collaborative work environment
Tarte Cosmetics New York, New York, USA Office
W 36th Street, New York, NY 10018, US, New York, NY, United States, 10018
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