Senior Manager, Lifecycle & Customer Marketing

We are seeking a Senior Manager, Lifecycle & Customer Marketing to expand and own Temporal’s lifecycle marketing strategy, execution, and team development. You will lead end-to-end lifecycle programs that nurture prospects and customers, optimize experiences across the full funnel, and drive business outcomes including lead conversion, onboarding success, retention, engagement, and event participation. You’ll build and manage a high-performing team, scale processes, and embed data-driven rigor into how we engage our global database.

• Define and lead Temporal’s lifecycle marketing strategy across acquisition nurturing, self-serve onboarding, abandoned sign-up recovery, customer engagement, newsletters, and event attendance.
• Partner with cross-functional teams (Marketing, Sales, Product, CS) to align segmentation, messaging, and journeys to business goals.
• Design scalable, personalized lifecycle journeys leveraging behavioral and CRM data to drive conversion, activation, and retention.
• Establish frameworks for experimentation (A/B tests, cohort analysis, trigger logic) to optimize campaign performance and funnel progression.
  

• Own execution and optimization of email campaigns using Marketo for automation and nurture flows.
• Manage and segment contact data using Salesforce and Segment to inform journey logic and audience targeting.
• Measure and improve campaign performance using analytics platforms such as Amplitude (for digital behavior) and Omni, and utilize email preview/testing tools such as Litmus.
• Collaborate with design and content teams, using Figma to help build visually engaging email and nurture assets.
  

• Build and scale a lifecycle and customer marketing team — hiring, mentoring, and developing direct reports.
• Establish clear roles, processes, and best practices that enable high performance, cross-collaboration, and long-term growth.
• Foster an inclusive team culture, supporting professional growth and accountability.
  

• Define KPIs and dashboards that quantify impact across lifecycle stages including email engagement, nurture conversion, onboarding success, customer retention, and event participation.
• Translate analytics insights into actionable recommendations, reporting results to senior leadership and cross-functional partners.
  

• 7+ years of lifecycle or customer marketing experience in a B2B SaaS or technology environment, with a strong focus on email and automation.
• Experience with product-led growth organizations and optimizing digital onboarding experiences.
• Proven success building and leading a team, scaling programs, and defining marketing operations and processes.
• Deep proficiency with Marketo (or equivalent enterprise automation), Salesforce CRM, and customer data integration (Segment or CDP).
• Strong analytical fluency; comfortable with analytics tools (e.g., Amplitude) for funnel and cohort analysis, establishing dashboards, and driving insights.
• Excellent communicator with strong collaboration skills to influence cross-functional partners.
• Demonstrated ability to balance strategic thinking with hands-on execution and optimization.
• Familiarity with event marketing (virtual and in-person) and strategies to drive attendance and engagement.
  

• Impactful work at the intersection of open-source and enterprise software.
• Cross-functional collaboration and ownership across the full marketing funnel.
• Opportunity to shape and scale a core growth function and team at an early stage.
• Competitive compensation and equity, flexible work environment, and world-class colleagues.

• The estimated pay range for this role is $165,000 - $210,000
• This role is eligible to participate in Temporal's equity plan