Senior Manager, Lifecycle Marketing

Work Locations: With the exception of some select roles that have in-office requirements, A+E Global Media operates on a flexible model that allows for remote, hybrid or full time in office work (in certain locales).

Office locations include New York City, Los Angeles, Chicago, and Stamford, CT.

Our list of eligible states in which employees may work remotely includes: California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming.

 

Division StoryThe Marketing division is an in-house, full-service B2C/B2B brand and marketing team of talented, curious, and purpose-driven members with diverse skill sets and backgrounds. We work on interesting and varied projects across multiple disciplines. As an employee of A+E Global Media, you’ll be part of a global media and entertainment company that values diversity, representation, flexibility, and kindness. Our commitment to fostering an exceptional workplace has been recognized through multiple accolades: Forbes named us one of America’s Best Midsize Employers. Newsweek included us in their lists of America’s Most Loved Workplaces for 2021 and 2022, and America’s Greatest Workplaces for Diversity in 2023. Inc. recognized A+E Global Media as one of the Best Workplaces of 2025.

Job Description

The Role:

The Senior Manager of Lifecycle Marketing will lead the strategy, development, and optimization of subscriber lifecycle journeys that deepen engagement, strengthen retention, and drive acquisition and revenue across A+E Global Media's DTC products. This role will oversee the roadmap for customer communications across acquisition, onboarding, engagement, retention, and reactivation touchpoints, ensuring every moment in the customer journey builds meaningful, measurable value. 

WHAT YOU WILL DO: Senior Manager of Lifecycle Marketing

• Define and oversee A+E’s end-to-end lifecycle and loyalty strategies across email, app, and web—balancing business goals with meaningful, fan-centric experiences. 

• Own email governance, defining best practices for audience management, frequency, deliverability, and channel orchestration to ensure scalable, compliant, and high-performing communications. 

• Partner with Analytics, Product, and MarTech teams to build personalization strategies that deliver the right message, creative, and offer to the right viewer at the right moment. 

• Lead a test-and-learn agenda across lifecycle journeys, continuously evolving segmentation, messaging, and offer strategies to drive incremental growth and engagement. 

• Establish clear success metrics and measurement frameworks. Turn data into actionable insights that shape future strategy and investment. 

• Manage and coach a direct report.oe or more Set clear goals, support development, and foster a culture of creativity, accountability, and continuous improvement. 

• Stay ahead of lifecycle, CRM, and loyalty marketing trends, emerging technologies, and competitive best practices within media and entertainment. Identify new ways to strengthen audience relationships and elevate performance. 

• Create an environment rooted in respect and inclusion—one that encourages authentic connections with colleagues, audiences, and the communities we serve. 

     

BASIC REQUIREMENTS: Senior Manager of Lifecycle Marketing

• Candidates with a Bachelor’s degree in Marketing, Business, or related field is preferred. Candidates with equivalent experience will be considered.
• 6–8+ years of relevant experience in lifecycle marketing, personalization, CRM, or loyalty strategy
• A proven track record of building and scaling multi-channel lifecycle programs that deliver measurable audience and business impact. Subscription experience is a plus.  
• Deep expertise in segmentation, personalization, and experimentation methodologies. 
• Strong analytical instincts with the ability to build compelling data-driven narratives.
• Clear, confident communication and presentation skills.
• Experience partnering cross-functionally with analytics, creative, product, and BI teams.
• Demonstrated success managing one or more colleagues and helping to develop high-performing teams. 
• Familiarity with Iterable, Hightouch, and/or similar enterprise CRM platforms is a plus.

CompensationAnnual Pay Range: $123,077 - $144,000Annual Incentive Target: 15.00%

 

The annual/hourly pay range displayed serves as a good faith estimate of the

minimum and maximum base pay range for this role. Compensation for the role will

be based on a number of different factors such as a candidate’s qualifications, skills,

competencies, location, and experience. A+E offers a competitive total compensation

package, which includes healthcare coverage, 401k matching, and a range of other benefits. Learn more at www.aegm.com/careers.

 

A+E Global Media proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions consistent with this principle.  The company’s employment actions and decisions – including recruitment, hiring, training, promotion, demotion, compensation, transfer, layoff, and termination – are made without regard to an employee’s race, color, religion, creed, age, national origin, ancestry, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, sexual orientation, gender identity, gender expression, marital status, alienage or citizenship status, physical and/or mental disability, medical condition, family and medical leave status, genetic information, military or veteran status, or any other characteristic protected by applicable law.
A+E Global Media is a joint venture of the Hearst Corporation and The Walt Disney Company.
We are proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans.