Lead North America brand marketing: develop and execute go-to-market and launch plans, manage marketing calendar and budget, create retailer-specific programs, partner cross-functionally with Sales, Global Marketing, Creative, and Commercial teams, and track KPIs to optimize performance.
Role: Senior Manager, North America Brand Marketing
Reports to: Head of North America Marketing
Location: New York City (Hybrid – 4 days in office)
About The Talent Project:
The Talent Project is a female-owned and led executive search firm specializing in marketing, creative, and supply chain roles across the beauty, wellness, and longevity industries. We offer end-to-end recruitment support for full-time direct-hire positions as well as retained executive searches. With deep experience leading corporate recruitment, we operate as an extension of our clients' talent acquisition teams, ensuring a seamless and strategic hiring process.
About Our Client
Our client is a fast-growing, consumer-focused personal care brand with a strong presence across North America. Known for delivering innovative products to millions of consumers through leading retail and eCommerce partners, the company combines the agility of a growing organization with the resources and ambition to continue expanding its market share. This is an exciting opportunity to join a collaborative, high-performing team where you'll have the ability to make a meaningful impact on the business.
About the Role
The Senior Manager, North America Brand Marketing will play a critical role in driving the brand's commercial success across the region. Reporting into the Head of North America Marketing, this individual will lead go-to-market strategies, develop integrated marketing plans, and partner cross-functionally with Sales, Global Marketing, Creative, and Commercial teams to execute best-in-class launches and retail marketing initiatives. This role is ideal for a strategic marketer who enjoys balancing big-picture thinking with strong execution and thrives in a collaborative, fast-paced environment.
Responsibilities
- Partner with the Head of North America Marketing to execute the regional brand marketing strategy.
- Own and manage the North America marketing calendar, ensuring alignment across cross-functional teams.
- Lead North America go-to-market planning for new product launches and key business initiatives.
- Develop comprehensive launch plans that support commercial objectives and drive consumer engagement.
- Collaborate closely with the North America Sales organization to align marketing initiatives with business priorities.
- Create retailer-specific marketing programs supporting key strategic accounts, including Target, Ulta, and Amazon.
- Develop KPI frameworks, monitor business performance, and provide regular marketing performance reporting.
- Support the development, tracking, and management of the North America marketing budget.
- Partner cross-functionally with Global Marketing, Creative, Sales, Commercial, and other internal stakeholders to ensure seamless execution and alignment.
- Identify opportunities to optimize marketing programs based on performance insights and market trends.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 6–10+ years of progressive brand marketing experience within consumer products, beauty, personal care, wellness, or a related industry.
- Experience developing and executing integrated go-to-market strategies and product launches.
- Strong understanding of omnichannel marketing, including mass retail and eCommerce.
- Experience partnering with major retail accounts such as Target, Ulta, Amazon, Walmart, or similar national retailers.
- Strong analytical skills with experience developing KPIs, interpreting business performance, and making data-driven recommendations.
- Experience managing marketing budgets and forecasting initiatives.
- Exceptional cross-functional collaboration and project management skills.
- Highly organized with the ability to manage multiple priorities in a fast-paced environment.
- Strong communication and presentation skills with the ability to influence stakeholders across all levels of the organization.
Please note, due to the high volume of submissions, we may not be able to respond to every applicant individually. However, if your background aligns with the opportunity, a member of our team will be in touch.
The salary range for this role is $130,000 - $150,000 annually based on experience. (with potential opportunity for equity package)
The Talent Project is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive recruitment process for all candidates and clients we represent. We do not discriminate based on race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.
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