Senior Manager, Partner Marketing, APAC

Circle (NYSE: CRCL) is one of the world's leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle's platform includes the world's largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at circle.com .
What you'll be part of:
Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values : High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder.
What you'll be responsible for
Circle is seeking a Senior Partner Marketing Manager to help drive partner-centric go-to-market strategy across APAC. In this role, you will partner closely with Distribution Partners, including digital wallets, neobanks, fintech apps, investment platforms, remittance and cross-border payments platforms, and NGOs, with a focus on markets such as Singapore, Hong Kong, Japan, South Korea, Indonesia, the Philippines, and India. You will work cross-functionally to support the activation, growth, and success of strategic partner engagements by developing co-marketing campaigns, advising partners on how to market Circle products to their customers, and contributing to growth objectives tied to global USDC issuance and utilization.
What you'll work on

• Serve as the marketing lead for large-scale enterprise partner engagements across APAC.
• Develop and execute co-marketing campaigns with partners to drive USDC growth across B2B2C and B2B2B audiences.
• Act as the primary point of contact for partner marketing teams, shaping growth hypotheses, campaign plans, and execution strategies.
• Collaborate with partners on marketing strategy, content development, PR and communications, product messaging, and positioning.
• Create partner-facing marketing assets, including blog posts, case studies, social campaigns, product overview materials, and enablement resources.
• Measure, analyze, and report on campaign performance, using data to optimize partner marketing programs.
• Travel in-region to meet with strategic partners, participate in ecosystem events, and represent Circle's partnerships and products locally.

What you'll bring to Circle
Core Requirements

• 10+ years of relevant experience across partner marketing, Web3 marketing, consumer finance, payments marketing, growth marketing, business development, or partnerships.
• Experience developing and executing B2B, B2B2C, or B2B2B marketing campaigns in financial services, fintech, payments, or digital assets.
• Strong understanding of APAC markets, with experience working across multiple countries, cultures, and partner ecosystems.
• Deep knowledge of Web3, blockchain, digital currency, fintech, and growth marketing.
• Proven ability to create marketing collateral, campaign plans, messaging, and partner-facing enablement materials from the ground up.
• Strong cross-functional collaboration skills, with experience driving GTM execution across marketing, partnerships, product, PR, and regional teams.

Preferred Requirements

• Experience working with distribution partners such as digital wallets, neobanks, fintech apps, investment platforms, remittance platforms, or NGOs.
• Comfort operating independently in fast-moving, ambiguous environments and building structure where needed.
• Familiarity with generative AI tools, prompt development, Slack, Apple macOS, and Google Workspace.

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status required by the laws in the locations where we hire. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.
Should you require accommodations or assistance in our interview process because of a disability, please reach out to [email protected] for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.
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