Senior Manager, Product Management - AI Enablement

AI Product Strategy & Execution

• Own the product roadmap for AI-powered productivity tools that accelerate internal workflows across sales/service, engineering, data science, and operations teams as well as legal, finance, human resources, and marketing teams
• Define and execute the integration strategy for AI capabilities and Model Context Protocol (MCP) implementations in customer-facing products such as analytics, audience targeting, and campaign optimization products
• Drive product decisions that leverage our data science infrastructure and proprietary datasets to create differentiated AI features
• Balance technical feasibility with business impact, working directly with engineering and data science leadership to scope and prioritize initiatives

Customer & Market Focus

• Define product requirements for AI features serving both internal stakeholders and external advertising clients
• Translate complex data science capabilities into accessible, high-value products for agencies, brands, and internal media planning teams
• Establish metrics and frameworks to measure AI product performance, user adoption, and ROI
• Conduct competitive analysis and identify emerging AI opportunities in ad tech, particularly in audience modeling, campaign intelligence, and creative optimization

Industry Leadership & Advocacy

• Represent the company at industry conferences, panels, and technical forums
• Contribute to AdCP (Advertising Common Protocol) and other industry standards initiatives shaping the future of advertising technology
• Build relationships with key players in the AI, ad tech, and measurement ecosystems
• Communicate product vision and technical insights through presentations, thought leadership, and external engagement

WHAT YOU BRING

• 6+ years in product management with at least 2 years in AI/ML products or data-intensive platforms
• Deep understanding of advertising technology, including programmatic, measurement, audience targeting, or analytics
• Proven track record launching AI products at scale, with measurable business impact
• Technical fluency to collaborate with ML engineers and data scientists on model development, evaluation, and productization
• Experience with both internal tooling/productivity products and customer-facing B2B products
• Strong grasp of LLM capabilities, limitations, and integration patterns including MCP and agentic workflows
• Understanding of modern data infrastructure, ML ops, and how to leverage existing data science resources
• Ability to assess technical tradeoffs in AI product decisions (accuracy vs. latency, custom models vs. foundation models, etc.)
• Familiarity with privacy frameworks and responsible AI practices in advertising contexts
• Excellent written and verbal communication skills with ability to explain complex technical concepts to diverse audiences
• Track record of influencing cross-functional teams without direct authority
• Comfortable operating with ambiguity and making decisions with incomplete information
• Experience speaking at industry events or contributing to technical working groups preferred
• Current understanding of the ad tech landscape including identity, measurement, privacy regulations, and industry standards bodies
• Awareness of how AI is disrupting traditional advertising workflows (creative, targeting, optimization, measurement)
• Familiarity with AdCP or similar industry initiatives a plus

Why This Role Matters

• You'll be at the intersection of AI innovation and advertising transformation, with the autonomy to shape both how we work internally and what we deliver to customers. Your work will directly impact revenue-generating products while also making the company more efficient and competitive. You'll have a platform to influence not just our products but the direction of AI in advertising through your external presence.
• This is a high-visibility IC role with direct access to executive leadership and the opportunity to define the next generation of AI-powered advertising products.