Senior Manager, Retention Marketing, Commerce

Location:

We're looking for a Senior Manager, Retention Marketing, Commerce to build the commerce CRM strategy across our brand portfolio (Vogue, GQ, Allure, Architectural Digest, Wired, Bon Appétit, Condé Nast Traveler, Glamour). You'll design and build triggered lifecycle journeys that increase repeat behavior, define the segmentation frameworks that power them, and create the processes that allow brands to scale these programs over time.

This role reports into the Senior Director, Audience & Analytics for the Commerce Portfolio.

Responsibilities

• Act as a center of excellence to define the end-to-end lifecycle strategy for commerce audiences by brand, from identity capture through welcome, engagement, and re-engagement. 

• Build and manage automated, behavior-driven commerce lifecycle journeys, including audience entry triggers, branching logic, timing, and sequencing

• Create creative briefs for lifecycle email assets, working with email ops on template builds and brand teams on content. Configure those assets into automated journeys in our ESP.

• Specify segment requirements to engineering, defining behavioral criteria needed and partnering with data teams to identify where those signals live.

• Build audience segmentation frameworks based on commerce-specific behavioral data. Define which segments enter which journeys, when, and why.

• Monitor journey performance, flag underperforming flows, and recommend optimizations.

• Develop testing roadmaps with hypotheses, variables, and success criteria across subject lines, cadence, merchandising, deal positioning, and personalization.

• Own commerce retention KPIs including repeat purchase rate, revenue per subscriber, and commerce audience lifetime value, partnering with analytics to build reporting 

Qualifications

• 5 - 7 years in retention, lifecycle, or CRM strategy focused on commerce or transactional audiences, ideally in media, publishing, or retail.

• Hands-on experience building automated journeys in an ESP

• Able to define segment requirements and work with engineering and data teams to translate marketing needs into data pulls.

• Strong analytical skills with the ability to tie retention efforts to revenue

• Organized project manager who can drive creative production across multiple brands and keep launches on track.

• Strong cross-functional operator comfortable working across editorial, commerce, product, analytics, and brand teams.

• Multi-brand portfolio experience is a plus.

The expected base salary range for this position is from $100,000 - $125,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.