Vice President, Social & Influencer Strategy

Ruder Finn is seeking an experienced Senior Manager of Social & Influencer Strategy to join our growing Digital practice. In this role, you will be responsible for developing social strategies and social-first content programs for our healthcare and pharmaceutical clients. You will lead campaign content creation, guide integrated social strategies, and oversee the execution of strategic digital initiatives across a variety of client accounts. The ideal candidate brings a strong digital skillset and proven experience telling compelling stories through social content.

As a Senior Manager, you will have direct contact with clients, partners, and other practice groups across the country and globally. This role will allow for growth, giving you the opportunity to apply your creativity and skills across key areas.

Key Responsibilities  

• Strategically plan social content strategy and communications, integrating both paid and organic tactics supported by data-driven insights for healthcare and pharmaceutical brands 

• Lead social content and strategy, ensuring alignment with broader healthcare communications programs and social media integration while exploring new opportunities in digital tools and technologies 

• Serve as a key contact for clients, acting as key social and digital expertise to support their digital knowledge ongoing. 

• Support in the operational performance of accounts, ensuring high-quality deliverables, adherence to deadlines, and budget optimization. 

• Deliver superior client service by aligning digital objectives with senior management direction, providing clear updates on project timelines, and ensuring seamless coordination across internal teams and external stakeholders 

• Mentor and develop junior team members, fostering expertise in digital and cutting-edge campaign strategies  

• Collaborate with cross-functional teams to ensure cohesive execution across all digital channels and platforms 

• Review and analyze campaign performance to develop client-facing reports and provide actionable insights for enhancement of client reputation and strategic improvements 

• Partner with external vendors to strengthen the delivery of high-impact crisis communication strategies and digital reputation management 

Qualifications  

• A minimum of 4+ years working in the digital space with experience in healthcare or pharma  

• Bachelor’s degree in communications, public relations, marketing, or a related field preferred  

• A strong passion for digital and social media marketing, coupled with the ability and curiosity to leverage emerging industry trends to effectively coordinate digital campaigns 

• Expertise in organic strategy and content development, as well as the execution of social listening, marketing, data analysis, and insights reporting 

• Expert-level knowledge of the understanding that paid, influencer and owned play in the brand social ecosystem. 

• A firm understanding of the creative process, including experience working with creative production teams to deliver high-impact creative and content to clients 

• A firm understanding of the regulatory and medical legal review process as it applies to client needs. 

• Strong organizational skills with the ability to work across multiple high‐profile and high‐budget programs in a fast‐paced, consistently changing environment  

• Ability to multitask and operate with flexibility in a fast‐paced environment to meet tight deadlines Proven experience managing and coaching a team 

• Experience managing influencer campaigns with talent-direct is a plus but not required. 

Benefits & More  

• As a Senior Manager, you will receive a base salary and will have eligibility for an annual discretionary bonus 

• You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan  

• Monthly allowance for cell phone, office equipment, etc.  

• Generous PTO policy with paid maternity/paternity leave  

• Transit benefits  

• Professional learning and development opportunities  

The anticipated salary range for this position, at the time of posting, is $75,000 – $100,000. The salary of the applicant selected for this role will be based on a variety of factors, including but not limited to, education, internal equity, geography, relevant years of experience, certifications, skills, abilities of the selected applicant, and other job-related qualifications. In addition, a range of medical, dental, vision, disability, 401(k) matching, paid time off, and/or other benefits also are available by the company.