Senior Manager - Solution & Product Marketing

Core Responsibilities 

We are hiring a Solution & Product Marketing leader to own how our portfolio is positioned, packaged, and brought to market. This role ensures our solutions and The Beghou Arc Platform are clearly defined, differentiated, and successfully launched into the market. 

You will partner closely with solution and product leaders to translate expertise into sharp narratives, clear offerings, and launch-ready solutions. You will lead go-to-market rollout of new solutions and The Beghou Arc Platform capabilities, and ensure strong adoption across sales and client teams. 

This is both strategic and hands-on. You will shape direction and drive execution. 


 You own: 

• Launch and adoption of new solutions and The Beghou Arc Platform capabilities 

• Solution packaging, positioning, and go-to-market strategy 

• The Beghou Arc Platform narrative and integration across offerings 

• Portfolio-level positioning pull-through across all solutions 

• Competitive and buyer intelligence synthesis 

• Sales enablement direction and core materials 

Launch, Rollout, and Field Adoption 

• Lead end-to-end launch of new solutions and The Beghou Arc Platform capabilities 

• Define launch plans, timelines, and success metrics 

• Partner with marketing on campaigns, events, and thought leadership tied to launches 

• Create enablement toolkits and internal guidance to support adoption 

• Work closely with revenue teams to drive usage, refine messaging, and remove friction

• This role is accountable for ensuring new offerings are actively used, understood, and sold. 

Solution Packaging, Messaging, and Positioning 

• Partner with solution and product owners to define how offerings are structured and brought to market 

• Translate expertise into clear frameworks, POVs, and buyer-facing narratives 

• Define use cases, entry points, and expansion pathways 

• Strengthen differentiation versus larger, more established competitors 

Portfolio Narrative and Platform Integration 

• Ensure the commercialization framework is consistently applied across offerings 

• Strengthen integration of data, AI, and The Beghou Arc Platform across solution areas 

• Ensure cohesion across website, decks, proposals, campaigns, and thought leadership 

• Pressure-test positioning with solution teams and revenue leaders 

Buyer, Market, and Competitive Intelligence 

• Develop understanding of priority buyer segments across emerging, mid-market, and large pharma 

• Map personas, decision drivers, and evaluation criteria 

• Track competitor positioning and shifts 

• Synthesize research and field feedback into clear implications for messaging and go-to-market 

Sales Enablement and Asset Support 

• Define core narratives, messaging, and structure for sales materials 

• Provide guidance on decks, one-pagers, and proposals 

• Develop battlecards, objection handling, and demo narratives 

• Support high-stakes deals with clear positioning and messaging input 

• Ensure consistency of messaging across sales materials and field usage 

Qualifications 

 

• 7 to 12 years in life sciences consulting, product marketing, commercial strategy, or commercialization analytics 

• Deep familiarity with pharma and biotech commercialization and product launch dynamics 

• Experience launching new products, solutions, or platform capabilities into the market 

• Experience partnering with solution or product owners to define positioning and go-to-market plans 

• Strong messaging instincts, with the ability to connect with senior commercial leaders 

• Proven track record building sales and go-to-market assets 

• Strong PowerPoint and executive storytelling skills 

• Strong writing and editing skills, able to translate complexity into clear, usable content 

• Ability to operate independently and influence senior stakeholders 

• High comfort level in ambiguity