Lead global pricing strategy for GE HealthCare’s Ultrasound portfolio, including price architecture, new product pricing, bundles, software, services, and subscriptions. Analyze price realization, margins, discounting, competitive benchmarks, and elasticity to improve profitability. Partner with Product Marketing, Commercial, Finance, Product Management, and regional teams while influencing senior stakeholders. Build pricing dashboards, develop governance and capability programs, ensure compliance, and support annual planning and commercial execution.
Job Description SummaryAs Senior Manager, Strategic Pricing for Ultrasound, you will set and run pricing strategy across the Ultrasound portfolio: Radiology & General Imaging, Women's Health, Cardiovascular, Point of Care, Surgical/Interventional, and Service & Digital offerings. You will work with Product Marketing, Commercial, Finance and regional pricing teams to protect price, improve margins and support profitable growth in every region. The role needs deep analytical skill, judgment and the ability to influence senior leaders without direct authority.Job Description
Roles and Responsibilities
Pricing Strategy & Governance
- Build and maintain the global pricing strategy and price architecture (list price, floor price, discount guidelines) for the Ultrasound portfolio.
- Coordinate with Global Product Teams for pricing of new product introductions (NPIs), using value-based, competitive and cost-plus inputs, and align it with product lifecycle and end-of-life plans.
- Set pricing strategy for bundles, options, software and AI features, service contracts and subscription or as-a-service models.
Analytics & Insights
- Run price realization, price-volume-mix and margin leakage analyses (price waterfall) to find and close gaps.
- Build pricing dashboards and KPIs (price index, discount depth, win/loss, contribution margin) and present insights to Ultrasound and regional leadership.
- Run competitive price benchmarking and track market intelligence to anticipate competitor moves and shape the response.
- Use statistical models and elasticity analysis to optimize price points and discount guidance.
Commercial Partnership
- Partner with zone commercial and pricing teams to apply regional and global strategy while allowing for local market conditions.
- Work with Finance on the annual operating plan (AOP), pricing actions and margin forecasts together with chessboard like exercises.
- Work with Product Management on value propositions and differentiation messages that support premium pricing.
Process, Tools & Capability
- Build pricing capability across the commercial organization through training, playbooks and best-practice sharing.
- Make sure pricing practices follow GE HealthCare policy, competition/antitrust law and healthcare compliance rules.
Required Qualifications
- Bachelor's degree in Business, Economics, Finance, Engineering or a related field.
- Proven track record of progressive experience in pricing, commercial finance, strategy or commercial excellence, preferably in medical devices, healthcare or B2B capital equipment.
- Proven track record of designing and running pricing strategy with measurable margin or price realization impact.
- Strong analytical and financial modeling skills, with advanced Excel and experience in BI tools (Power BI, Tableau or similar).
- Experience influencing senior stakeholders in global, matrixed organizations.
Desired Characteristics
- MBA or advanced degree in a quantitative or business field.
- Experience pricing capital equipment together with service, software and recurring-revenue models.
- Knowledge of healthcare procurement (GPOs, IDNs, public tenders) and reimbursement dynamics.
- Hands-on experience with pricing software (PROS, Vendavo, Zilliant) and CPQ or CRM platforms (Salesforce).
- Strong executive communication and storytelling skills; able to turn complex data into clear recommendations.
- Lean or continuous-improvement mindset, with experience leading cross-functional change.
- Global mindset and cultural awareness; able to lead virtually across time zones.
- Fluency in English; other languages are a plus.
Relocation Assistance Provided: No
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