Lead tarte's TikTok Shops DTC business to drive GMV and profitability. Curate trend-driven assortments, forecast sales and optimize inventory/SKUs, manage merchandising calendar, report insights to C-suite, partner cross-functionally, liaison with TikTok, and own product page content and PDP processes while leveraging AI tools.
Senior Manager, TikTok Shops / Social Commerce
Overview:
tarte cosmetics is looking for a trend-savvy, data-driven leader to grow our TikTok Shops & social commerce business. This is a chance to own GMV growth, shape assortments, and drive cultural relevance at one of the most dynamic beauty brands.
What You’ll Do:
- Lead Growth: Own tarte’s DTC business on TikTok Shops, delivering GMV and profitability targets
- Help Curate Assortments: Develop trend-savvy, strategic assortments tailored to TikTok Shops and future social commerce platforms
- Analyze & Forecast: Drive sales forecasting, inventory planning, and SKU optimization with data-backed insights. Own daily & weekly business recaps to C suite & cross-functional partners.
- Cross-Functional Partnership: Collaborate with ecomm, Marketing, Creative, Influencer, PR, Planning, and Ops to bring merchandising strategies to life
- Optimize Merchandising Calendar: Build weekly, monthly and seasonal plans that align with partnerships, influencer content, and viral opportunities
- Measure & Report: Leverage platform tools to track sales, marketing KPIs, and campaign effectiveness—sharing insights that shape brand strategy
- Platform Partnership: Liaise with TikTok and other platform account teams to unlock new initiatives, media programs, and affiliate strategies
- Trend Leadership: Stay ahead of TikTok/social commerce beauty trends and bring fresh, innovative ideas to the table
- Product content ownership: Own product page best practices (including surfacing insights from competitors) & project manage PDP content process
What We’re Looking For:
- Proven TikTok Shop growth experience
- Deep understanding of the TikTok Shop ecosystem, including key marketing levers and strategies that influence performance and drive sales
- Willingness to keep pace with TikTok Shops' "always on" nature, including nights & weekends.
- Passion for TikTok, beauty trends and cultural moments
- Effective communicator and collaborator across creative, analytical, operational & technical teams.
- Must have experience leveraging AI-powered tools (chatgpt, perplexity, replit, sora, etc) and innovation. Vibe coding experience is a plus.
Requirements:
- 5+ years of experience in digital merchandising, e-commerce, or social commerce
- Strong analytical skills; proficiency with sales and analytics tools. TikTok Seller Center & Affiliate Center experience required.
- Bachelor’s degree in Marketing, Business, or related field
- Excellent project management, organization, and multitasking skills.
Our Perks:
- Salary range: $110,000-130,000 (compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
- Medical, dental, vision, 401k plan & access to health and wellness programs
- Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more!
- Hybrid work policy
- Gratis, employee discount on tarte.com, team give-back initiatives
- Friendly, fun, creative & collaborative work environment
- Tarte is an equal opportunity employer.
Tarte Cosmetics New York, New York, USA Office
W 36th Street, New York, NY 10018, US, New York, NY, United States, 10018
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