Senior Market and Audience Researcher (12-month FTC)

Company Description

Depop is the community-powered circular fashion marketplace where anyone can buy, sell and discover desirable secondhand fashion. With a community of over 35 million users, Depop is on a mission to make fashion circular, redefining fashion consumption. Founded in 2011, the company is headquartered in London, with offices in New York and Manchester, and in 2021 became a wholly-owned subsidiary of Etsy. Find out more at www.depop.com 

Our mission is to make fashion circular and to create an inclusive environment where everyone is welcome, no matter who they are or where they’re from. Just as our platform connects people globally, we believe our workplace should reflect the diversity of the communities we serve. We thrive on the power of different perspectives and experiences, knowing they drive innovation and bring us closer to our users. We’re proud to be an equal opportunity employer, providing employment opportunities without regard to age, ethnicity, religion or belief, gender identity, sex, sexual orientation, disability, pregnancy or maternity, marriage and civil partnership, or any other protected status. We’re continuously evolving our recruitment processes to ensure fairness and are open to accommodating any needs you might have.

If, due to a disability, you need adjustments to complete the application, please let us know by sending an email with your name, the role to which you would like to apply, and the type of support you need to complete the application to [email protected]. For any other non-disability related questions, please reach out to our Talent Partners.

The Insights team within Depop supports the entire business. Our analysts are embedded within Product and Marketing teams and are an integral part of making sure our business is as data-driven as possible.

We are currently looking for a mixed methods Senior Market and Audience Researcher to lead our campaign research efforts. 

In this role you will partner with our Marketing stakeholders to support their research needs throughout the campaign lifecycle, working closely with the Marketing Data Science team.

Responsibilities:

In this role your responsibilities will be focused on campaign research and measurement and will include:

• Leading upper funnel measurement for marketing campaigns across multiple channels; triangulating disparate data sources (including brand trackers, internal behavioural data, external signals) to provide a holistic view of campaign performance

• Supporting the "Creative Feedback Loop" by conducting earlier-stage creative testing (pre-testing) and post-campaign analysis to ensure our messaging resonates with our target audience 

• Conducting primary research (using qualitative and quantitative methods) about our audience to help feed into creative briefs and strategy

• Partnering with Marketing Data Science to ensure research is integrated with our wider marketing analytics, providing a unified recommendation for marketing

• Acting as a strategic partner to the Marketing team, translating findings into actionable "so-whats" that inform marketing strategy

• Identifying and sourcing secondary data (market trends, competitor benchmarks) to complement our research and internal data, building a holistic understanding of our users

Requirements:

Must haves:

• Deep expertise in campaign measurement methodologies, including Control/Exposed frameworks, Pre/Post studies, and Brand Lift Studies (BLS)

• Proficiency in the statistical concepts required to validate these studies, including hypothesis testing, power analysis and significance testing 

• Proven track record of conducting impactful market research and ability to turn research data into clear findings and compelling narratives that inform decisions

• Ability to work independently end-to-end to design, conduct, and synthesize research with minimal supervision, including managing external research vendors and panel providers

• Proven experience of conducting hands-on projects using both qualitative and quantitative research methods (e.g., surveys, interviews, focus groups)

• Proficiency in SQL and advanced skills in Excel/Google Sheets, with experience in software such as SPSS, Q, or DisplayR

• An excellent, confident communicator with strong interpersonal skills and good at building relationships with colleagues across the business 

• Commercial awareness and a proactive approach to make a difference and drive impact

• A hunger to learn, natural curiosity and a keen eye for detail

• A strong sense of ownership and highly organised nature

Bonus points if you have:

• Experience working in an in-house Insights or Analytics team

Additional Information
 

Health + Mental Wellbeing

• Medical Plan, HSA, Dental & Vision

• Health Benefit Resources via Sequoia App, One Medical and Health Advocate

• Employee Assistance Programme (EAP) - have access to a confidential support network of expert advice 24/7

• 401(k) Retirement Savings

Work/Life Balance:

• 22 days annual leave + public holidays

• 1 company-wide day off per quarter, for you to take some time for yourself and decompress

• Ability to work abroad for 4 weeks per year 

Family Life:

• 18 weeks of paid parental leave for full-time regular employees

• Shared parental leave, and paid emergency parent/carer leave

Learn + Grow:

• Twice yearly development chats and yearly performance reviews

• Learning budget

• Upskilling our employees with company wide training workshops, materials and resources

Your Future:

• 401(k) Retirement Savings Plan (eligible after completing 1,000 hours in a given calendar year)