Senior Marketing Automation Specialist

Locations: Norwalk, CT | Boston | New York City

Working Environment: Hybrid

Global Marketing at FactSet focuses on driving awareness and demand for FactSet’s current and future solutions in support of company revenue goals. Through thought leadership, awareness initiatives and a consistent focus on the customer experience, we establish FactSet as a trusted partner helping to solve our client’s greatest challenges through the power of collaboration. All along the customers’ buying journey to retention, we partner with our business units, sales teams, and technology stakeholders to execute go-to-market strategies, deliver robust marketing programs, and produce compelling content that attracts, engages, and converts qualified prospects and retains customers.

The Senior Marketing Automation Specialist is a critical role within Marketing Analytics & Operations that allows Marketing to meet our company’s aggressive growth targets by delivering demand generation excellence through execution and optimization of marketing campaigns.  The ideal candidate will have experience utilizing Salesforce’s Marketing Cloud Account Engagement (formerly Pardot) automation technology to implement multi-tactic campaign strategies that drive pipeline creation and closed opportunities.

Responsibilities:

• Translating marketing campaigns into campaign execution playbooks within Salesforce Marketing Cloud Account Engagement (formerly Pardot).   

• Consulate and stage complicated email nurturing programs to deliver the right content at the right time within the buyer’s journey.

• Creation, maintenance and optimize assets related to execution, this includes folders, campaigns, forms, emails, tracking links.

• Analyze and deliver performance results of assets against benchmarks and suggest strategies for optimizing overall campaign performance to the Program lead.

• Manage prospects gathered through external channels such as industry events and content syndication.  

• Deeply understand FactSet’s Pardot implementation processes and guidelines. Develop, refine and adhere to internal workflows and procedures that ensure quality, accuracy, compliance, and overall project efficiency and uphold all approval and sign off procedures.

• Be a team expert on Pardot and its CRM integration to facilitate deep understanding cross the Global team through documentation and education.

• Collaborate closely with Pardot Administrator to FactSet’s utilization of Pardot to meet ongoing digital marketing requirements

• Support and mentor Marketing Automation Specialist.

Qualifications:

• 5 years of marketing automation or similar role at a B2B company, with 3+ years in a campaign execution function.

• Strong knowledgebase of B2B marketing channel and tactics with ability to translate into system execution.

• Advanced experience with Salesforce Marketing Cloud Account Engagement (formerly named Pardot) and Salesforce CRM.  Certification as Salesforce Pardot Consultant or Pardot Specialist a plus.

• Demonstrated understanding of the current and emerging marketing technology landscape and a constant desire to learn more.

• Experience working collaboratively with cross-functional, global teams. Excellent interpersonal skills and professionalism.

What's In It For You 

At FactSet, our people are our greatest asset, and our culture is our biggest competitive advantage. Being a FactSetter means: 

• The opportunity to join an S&P 500 company with over 45 years of sustainable growth powered by the entrepreneurial spirit of a start-up.
• Support for your total well-being. This includes health, life, and disability insurance, as well as retirement savings plans and a discounted employee stock purchase program, plus paid time off for holidays, family leave, and company-wide wellness days. 
• Flexible work accommodations. We value work/life harmony and offer our employees a range of accommodations to help them achieve success both at work and in their personal lives. 
• A global community dedicated to volunteerism and sustainability, where collaboration is always encouraged, and individuality drives solutions. 
• Career progression planning with dedicated time each month for learning and development. 
• Business Resource Groups open to all employees that serve as a catalyst for connection, growth, and belonging. 

Learn more about our benefits here. 

The budgeted salary for this position in the state of Connecticut and in NYC is $80,000 - $100,000. Salary is just one component of our compensation package and is based on several factors including but not limited to education, work experience, and certifications. Applicants must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.