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Informa

Senior Marketing Manager – Corporate Solutions

Posted 4 Days Ago
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Hybrid
New York, NY, USA
115K-115K Annually
Senior level
Hybrid
New York, NY, USA
115K-115K Annually
Senior level
The Senior Marketing Manager will lead a team to drive market share and revenue growth across various industries, focusing on advertising services and customer engagement strategies. They'll analyze performance data, manage budgets, and collaborate with internal stakeholders to enhance customer experiences and support new product launches.
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Company Description

Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.  

Taylor & Francis is one of the world’s largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works. We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. We bring together diverse people, ideas and opinions to validate and publish the experts, theories and truths that matter. And we’ve been doing this in an unbroken arc since 1798.  

Our purpose is to foster human progress through knowledge.  We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you. 

What we offer in return: 

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. You will be joining a thriving business, working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. 

Job Description

Leading a team of two on marketing planning & execution to drive market share and revenue growth across key industries such as Energy, Oil and Gas, Engineering, and Finance. This role also includes responsibility for driving demand for our suite of advertising services across all industries and customer groups. This role will be closely focused on KPIs to support revenue growth, and will work closely with commercial teams to drive the lead pipeline for new business acquisition, lead on delivering engagement strategies, and work with customer success teams on delivering measurable value to customers. Ensure that agreed value creation metrics are achieved and recommendations made, for action or change, effectively influencing the wider marketing group as required. Update the Director of Corporate Marketing Development on wider changes in the marketplace and support them in developing go to market strategies for new service development, new product launches, or new routes to markets as required. Interpreting marketing data insight & campaign analysis critical to understand resource prioritisation for return on effort. 

Work with peers across the department to find solutions, refine operational activities for efficiency, and find scale for our programmes. Develop team members which contribute to value creation & a culture of empowerment & enablement where all voices are heard to contribute to the value creation of the department for customers & experts we serve.  

What you'll be doing:

  • Effectively manage and report back on budget spend and return 
  • Monitor and analyse sales patterns and other performance measures to build marketing strategies and tactics which create value and support the business growth ambitions 
  • Lead, performance manage and monitor the team of four direct reports, fostering a culture of enablement & empowerment where every colleague understands their value creation for the business 
  • Proactively engage and  listen to corporate customer feedback and requirements and actively collaborate across internal stakeholders to support new developments including the editorial pipeline and focus based on customer need and insight 
  • Explore and support initiatives to enhance corporate user experience in enabling access to content in line with corporate customer preference 
  • Put data at the heart of all decisions 
  • Build effective long-term & strategic relationships both internal (commercial, product, editorial etc) and external (e.g.  3rd party services suppliers, relevant associations) & have the ability to effectively influence outcomes 
  • Ensure commercial viability by keeping costs firmly at the centre of conversations 
  • Maintain and develop an awareness of external issues and market developments, including competitor activities, needs of customers, advances in technology, professional trends, and share findings with the business and team.  
  • Support on developing and delivering new product launches. 
  • Produce marketing activity and analysis reports for senior management; make recommendations to senior management for improvements to team and departmental objectives 

Qualifications

What we're looking for:

  • Proven track record of goal-achievement in a marketing manager role 
  • Successful experience in managing a product portfolio or customer channel 
  • Industry and market expertise especially related to marketing to corporates 
  • Demonstrable customer and commercial awareness – including the competitive environment, potential partner organisations and market trends
  • Global marketing experience in a high growth environment seeking to build campaigns to optimise untapped or under- developed market potential 
  • Excellent marketing portfolio/channel, relationship, & communication management skills 
  • Commercial and customer focus 
  • Critical and analytical ability 
  • Understanding of statistical and  financial information and high level of numeracy 
  • Results driven  
  • Excellent team player and relationship building abilities 
  • Excellent time management skills; meets deadlines 
  • Delegates effectively 
  • Builds effective relationships up and down organization 

Additional Information

    What we offer in return:

    • Annual salary range: $115,000 base salary + up to 15% annual bonus
    • An excellent work/life balance with a fantastic, flexible working culture.
    • 15 days paid vacation 
    • 10 paid sick days
    • 2 Paid floating holidays + paid day off for your birthday each year
    • 3 additional discretionary days off during the holiday season at the end of the year
    • 4 paid volunteering days each year
    • Up to 8 weeks of paid parental leave
    • Paid leave for significant life events; i.e. moving or wedding
    • Medical, vision, dental, and other voluntary benefits
    • 401(k) + employer match
    • Seasonal social and charitable events

    What you should know:

    • Closing date for applications: 27 April 2026
    • You must have the right to work and live in United States 
    • In-Person Time: The successful candidate will be able to utilize our balanced working model. We ask that candidates live within a commutable distance of our office in Philadelphia or New York to ensure that as a balanced worker they can make it onsite 3 days per week. 
    • Domestic and international travel to T&F offices may be required

    If you have a disability, or face another barrier,  and would like to request an adjustment to assist your participation in the hiring process and/or in the advertised position, please contact Laura Dicken. Your request will be dealt with in the strictest confidence.

    We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you can show us your best self. This could include having the application form in a different format, having more time for questions, or anything else. Please ask us; we are happy to be flexible! Please contact [email protected]  

    Being Yourself at Taylor & Francis 

    If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and contribute regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life. 

    Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit-based factor. 

    We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers 

    Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F. 

    https://www.linkedin.com/company/taylor-&-francis-group/life/79e0c27c-afdf-4bbb-84e6-5f8ed5e10bb8/ 

    Informa New York, New York, USA Office

    New York, New York, United States

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