Senior Marketing Manager

Overview:

Responsibilities:

• Owns and is accountable for pod-level performance metrics, including win rates, quality scores, and overall delivery health
• Leads narrative strategy for complex and high-profile pursuits, ensuring clarity, differentiation, and alignment with client needs and win themes
• Establishes and reinforces quality standards and best practices that result in consistent, compelling marketing deliverables
• Provides strategic review and guidance to the team, focusing on message, structure, and positioning
• Ensures marketing outputs align with firm strategy, brand standards, and pursuit objectives
• Leads and develops respective Marketing team, fostering accountability, growth, and high performance
• Balances workloads across the team to maintain sustainable delivery while meeting business demands
• Identifies skill gaps and development opportunities and partners with team and leadership to implement development plans
• Tracks and analyzes pod performance metrics, including win rates, rework levels, utilization, and delivery timelines; regularly reports metrics to marketing leadership
• Translates data and trends into actionable insights to improve processes, quality, and efficiency
• Works closely with studio leaders to support their business development program as the go-to and trusted source for business development efforts
• Collaborates with practice pursuit strategists on competitive intelligence, client and competition research to support pursuit efforts
• Oversees and ensures successful completion of qualifications packages, proposals submissions and interview collateral
• Oversees the pursuit submission process with pursuit team on go/no-go efforts, pursuit strategy, requirements, scheduling, assignments and maintains deadlines
• Oversees regional project information, stories and milestones for use in marketing materials,  in collaboration with practice marketers and marketing resource manager

Qualifications:

• Professional degree in Marketing, Communications or an equivalent combination of education and experience
• Typically with 8+ years of professional services pursuit marketing experience
• Previous experience with A/E/C firm preferred
• Proficiency in InDesign
• Experience in Photoshop and Illustrator preferred
• Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint
• Excellent writing skills with experience in graphically designed page layouts
• Excellent attention to detail and commitment to excellence
• Excellent project management, interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team
• Strong presentation skills
• Strong organizational skills and the ability to work on multiple projects at the same time
• Ability to manage team with diplomatic and collaborative leadership style which puts value on relationships and collaboration, both internal and external
• Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing
• Ability to proactively problem solve and apply innovative solutions
• Ability to collaborate and encourage collaboration in a team environment, and ability to work independently and prioritize work
• Ability to effectively meet deadlines at expected quality
• Travel may be required

If you currently work for HKS, please submit your application via the Internal Careers Portal.

HKS is an EEO/AA Employer: M/F/Disabled/Veteran