Senior Marketing Manager

ResQ is an all-in-one facilities 🛠️ management platform built for fast-growing facilities and trades businesses. Thousands of service companies trust ResQ to streamline their repair and maintenance operations while enhancing profitability.

Our mission to "create economic empowerment for the service industry" drives everything we do. We are deeply committed to supporting local trades and facilities - the vital backbone of our communities. These unsung heroes pour years of grit, sweat, and sacrifice into building their companies, often facing significant challenges.

Many local service businesses face intense competition from larger corporations equipped with substantial resources and market advantages. ResQ is changing that by providing local businesses with intelligent, AI-powered tools that enable these businesses to operate more efficiently, intelligently, and profitably. We believe that when local service businesses succeed, entire communities 🫶 thrive. That’s why ResQ is dedicated to empowering the individuals who keep our world running smoothly.
Keep reading to learn more about the problem we are solving for our customers!

Hello 👋 Future ResQer!
ResQ is looking for a Senior Marketing Manager to join our growing team and help take ResQ to the next level as we launch an entirely new, AI-powered product in the Trades space.

As a foundational marketing leader, this role goes well beyond execution. You’ll own and shape ResQ’s marketing strategy end to end spanning growth marketing, product marketing, and go-to-market while managing a small but mighty team and partnering closely with Leadership, Engineering, and Sales.

As the team that helps drive 💰revenue for the business, Marketing plays a critical role at ResQ. This is a high impact opportunity for a hands-on, tech forward generalist who thrives in fast moving startup environments and is excited to build, test, and scale what works.

You’ll spearhead customer acquisition, lead product launches, and develop data driven, full funnel marketing strategies that connect a complex, technical product to real world trades customers. You’ll collaborate closely with Engineering to bring product capabilities to life, and with Sales to drive pipeline, enablement, and growth.
We understand that joining a team is one of the most important choices you make, and adding a team member is one of the most important choices we’ll make. We want you to get to know us, and we want to understand how you approach problems, learn, and what motivates you.
We thrive on being transparent and we know marketing requires a certain interest and discipline, so we have included some questions to ask yourself to help you choose if this role is right for you at this specific time (if not, then let’s connect later!!)
Are you nodding your head with excitement at the idea of:

• Owning end to end growth marketing

• Building and scaling a full funnel SaaS marketing engine

• Partnering closely with Engineering, and Sales on launches and growth

• Working hands on with email automation, lifecycle, nurture and experimentation

• Rolling up your sleeves to build, test, and execute, not just manage
  

What you will do:

• Own Growth & Full Funnel Strategy 📝Develop and execute end-to-end growth and performance marketing strategies across the full funnel, from awareness and acquisition through activation, conversion, and retention with a clear focus on revenue impact.

• Website Management 💻 Maintain and update web assets to ensure the website is current, accurate, and optimized for performance.

• Drive Data, Experimentation & Automation 📈Own marketing analytics and reporting across channels (SEO, SEM, paid media, lifecycle, etc.). Define and track KPIs, implement automation and tracking tools, and lead A/B testing and experimentation to continuously optimize performance.

• Partner on Product & Go-to-Market 💬Collaborate closely with Engineering, and Sales to lead go-to-market strategy, product launches, and messaging that clearly communicates value to trades and field service customers.

• Own Marketing Budget 💸Manage the marketing budget to maximize ROI.

• Market Intelligence 📊Stay up to date on industry trends, competitor activity, and emerging technologies to keep ResQ ahead of the curve.
  

Who you are:

• 5–7 years of experience in B2B SaaS marketing, ideally in a startup or high growth tech environment

• Experience marketing to the trades, field service, or construction industry

• Strong generalist background across growth, product marketing, and go-to-market

• Comfortable using data, analytics, and AI-powered tools to drive decision making and performance

• Deep understanding of full funnel marketing, segmentation, and experimentation

• Proven ability to lead and mentor small teams

• Strong communicator who can turn complex ideas into clear, compelling messages and take ownership from strategy through execution
  

Want to learn more? 👀 Keep Reading!

We are a mission-driven team and have a big vision to revolutionize the service industry. While on that journey, we recognize that building a startup is very hard. Turning vision into reality in a fast-growing environment takes superhuman efforts and is often one of the most difficult, yet rewarding, things one can do.

We do our best to ensure transparency during all stages of the interview process but we realize it's a lot of information 📚 to take in at once so we wanted to centralize everything to make it easier for you to navigate through. We have created a Talent Notion page which will help you learn more about us during the recruitment process.

ResQ strongly believes that diversity of experience, perspectives, and background will result in a better environment for our employees and a better product for our users. ResQ is an equal opportunity employer. We do not discriminate against applicants based on race, colour, religion, sex, national origin, or disability, or any other status or condition protected by Ontario or local law. ResQ is committed to workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.

Not Sure You Meet all the Requirements? We know the confidence gap can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you!