Senior Marketing Operations Manager

You’re the kind of Marketing Ops manager who sees a messy funnel and thinks, “Challenge accepted.” You thrive at the intersection of processes, data, and technology and know how to bring clarity without creating red tape. You build systems that scale, dashboards people trust, and workflows that make marketers faster.

You’re analytically sharp and operationally savvy. You sweat the details that make reporting reliable, but you never lose sight of the bigger growth story. AI isn’t a buzzword to you, it’s a tool. You use it thoughtfully to accelerate execution, improve data quality, and unlock smarter performance.

Cross-functional collaboration is your default setting. You build strong partnerships across GTM leadership, and you genuinely enjoy making teams more self-sufficient. When you do your job well, everyone else gets to do theirs better and that’s exactly how you like it.

Build and run a scalable, AI-powered Marketing Operations function across four core areas: full-funnel measurement, attribution, and analytics; MarTech and CRM architecture (HubSpot, Apollo, Salesforce); lifecycle orchestration; and campaign delivery. You execute on GTM strategy delivering high-quality pipeline and reporting you can actually trust. You will bring an informed perspective on how modern Marketing Ops teams evaluate, implement, and govern MarTech stacks, especially across events, helping ensure our GTM reflects best practices from the customers we serve.

In this role, as an individual contributor, you will:

• Build and maintain full-funnel reporting (conversion, cohort, pipeline influence, ROI); proactively surface performance issues and recommend corrective actions.
• Establish and enforce shared definitions for lifecycle stages, lead statuses, and funnel metrics to ensure measurement reliability.
• Own campaign operations setup, list pulls, enrichment, audience building, UTM tagging, QA, launch, and post-launch performance tracking across email, paid, web, events, and ABM programs.
• Translate reporting insights into prioritized experiments across messaging, audiences, offers, nurture paths, and routing.
• Create and maintain cross-functional SLAs for lead handoff, speed-to-lead, follow-up, and feedback loops with Sales and RevOps.
• Administer and improve HubSpot, Apollo, and Salesforce: workflows, properties, lifecycle logic, campaign objects, integrations, and automation QA in partnership with other RevOps owners.
• Evaluate, rationalize, and manage the broader MarTech stack for cost, reliability, scalability, and integration quality.
• Build scalable audience systems (segmentation, suppression, enrichment, activation) and maintain data quality standards across the funnel.
• Define and operationalize lifecycle strategy: lead scoring, routing, nurture paths, and buyer intent workflows aligned to ICP and buying signals.
• Run the Marketing Ops operating model end-to-end: intake, prioritization, build, QA, launch, measurement, and retrospectives across all campaign types.

• 6+ years in Marketing Operations, Revenue Operations, Marketing Analytics or similarly complex GTM in B2B SaaS.
• Deep hands-on expertise in HubSpot, Salesforce, Apollo (or similar), including architecture, lifecycle, routing/scoring concepts, integrations, reporting.
• Proven track record building scalable processes and governance across teams.
• Strong analytical ability: funnel metrics, cohorting, experiment design, and actionable recommendations.
• Hands-on experience owning campaign operations: setup, QA, list management, and delivery across multiple channels.
• Excellent project management and cross-functional communication skills, with the ability to build deep partnerships with peers and leadership.

• Experience with event marketing technology or event-led growth strategies and how events fit into a broader GTM motion and can bring that perspective to how we build and measure our own programs.
• Experience implementing AI-enabled operations workflows with clear guardrails.
• Experience in high-growth environments where priorities shift quickly and systems must scale.

Learn more about Swoogo, how we work, and our Perks & Benefits.